Walmart Comparison Essay

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During the last recession, the country saw an increase in gas prices beyond what we had ever seen before and a large slump in stocks, bonds, and the housing market (Cassidy, 2011). Wal-Mart’s marketing scheme of providing the lowest prices on all their products and their price match guarantee helped the company to thrive in the recession, while others were not doing so well. Even though Wal-Mart sells items that are not considered home necessities, they do provide the consumer the ability to purchase those luxuries along with the items they use on a daily basis. Providing the customer access to both categories allows them to expand their customer base. Tough financial times saw a higher percentage of spending done on lesser known or store

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