What Influenced The Fashion Of The 90's

Betsey Johnson was born on August 10, 1942, Wethersfield, Conneticut. She had two great passions for dance and art when she was growing up. This led her to pursue her interests in art and design at the Pratt Institute in Brooklyn, which then she later transferred to Syracruse University. After graduating college, she dove into the fashion industry and got a job in the Madammoiselle magazine art department but soon later became an independent fashion designer. Part of Johnson 's success was her abililty to sense the social and subsequent style and sillouette changes. For example, many of her designs in the 1980s were influenced by British and punk styles. In the 1990s, she kept current with the grunge, medival, and decontructionist fashion movements.

There is a plethora of events that shaped fashion during the 60 's.Politics had an extensive influence on fashion. For example Jackie Kennedy was a fashion figure-head during the 60 's. As people started to rebel against conforming fashion began to spread into two different vessels. Music birthed a whole new meaning to self-expression. The Beatles were booming, as well as their followers with go-go boots and crazy patterns. In addition to the Beatles, the Rolling Stones Debut, started the rock movement and all the clothes to tag along. Movies, Movies, and more movies! James bond hits it big! The fashion statements throughout the movie slowly started conforming the normal "in" look. The films "American Graffiti" and "Animal House" were set in 1962, and have given yet another glimpse into fashionistas during that time. Fashion is all around happening everyday, through events like movies, music, and politics.

In the early 80’s people were subdued colors like brown, tan, and orange. At the time dressing like a tennis player was the cool thing. Wearing velour and velvet you were considered hot. Pop star Cyndi Lauper had a different style that many people in the 1980’s and to this day are using. Accessories like sunglasses, bangles, and hoop earrings were needed and considered fashionable. Brands were starting to develop in the fashion industry. As brands developed, the impact was vast. Coca-Cola was one of the most loved brand clothing. This decade was named the Yuppie Movement mainly because teens across the U.S. tuned into watching music videos starring wildly dressed celebrities making it easier for a fad to spread.

Without the 80’s, fashion today might still be drab and grey (“80’s Fashion”). The 80’s introduced fashion that was gold and glamorous, leading people to find better ways to express themselves through clothing (“80’s Fashion”). Sure, we don’t wear exactly the same styles today, and this is because the 80’s was truly a decade separated from all others. No other decade has the same vivid colors represented by both Madonna and Michael Jackson. This is why the 1980’s are unique in their own extra special

As the WW2 ended in the mid-1940s, the baby boom started. This gave an effect to mid-1950s, as there were outstanding number of teenagers and the teenage clothes came out. In addition, the number teenagers influenced the fashion trends since the biggest trend targeted towards teenager and suddenly whole departments and catalog sections were targeting teenagers and young adults. The teenagers started to earn moneys to do shopping and the teenage culture and clothing became large part of media. Many formal clothes came out for teenagers to wear at school dances and proms. If this development of teenage fashion did not happened in 1950s, the teenage fashion now might have been same as adult fashion. (Fashion through the decades, n.d.) The baby boom surly gave a lot of impact to the fashions now.

Imagine our world without the start or end of 80’s trends. Both the start and end of “80’s Fashion” was started by mob mentality. According to an article on Brains.org, “Mob or Herd mentality refers to the behavioral tendency of people (or other social animals) to act in unison with the group of which they are a part,” (What is Mob…). 80’s fashion was started by a small group of people which much of the United States later followed. Mob mentality occurs all over the country and is a big part of the world’s culture, as it is also highly focused on in literary works. Mob Mentality was used in both A Gathering of Old Men by Earnest Gaines and Julius Caesar by William Shakespeare, and they also have deeper connections within each other.

In the 90’s, fashion was far different than it was now. Colors were bright, loose bright slacks, tight jeans (Known as ‘Jeggings,’) ripped jeans, jackets, t shirts, polos and curly hair. There were a few events that influenced these fashion trends. Sports uniforms were the same as they are now today, military uniforms are mostly similar. The popularity of basketball shoes was born in the 90’s.

There are few questions people seek answers for every day in life. Questions like, What is the new trend in fashion? And what trend is never coming back? New styles are coming and old fashion trends get remixed t form new trends daily, but there are some awesome fashion trends that are timeless and evergreen and would also save your day anytime. There are various clothing and accessories out there that tidy your wardrobe and connect with the latest fashion trends. In this article, we discuss 5 of those timeless and evergreen fashion trends and the reason you might want to carefully think about it before adding them to your fashion trends wardrobe.

Introduction to Design Studies
Juliette Robbins
Final Essay : Subcultures in Fashion throughout History.
Aishwary Bundela

25th November 2016
 
 Subcultures in Fashion throughout History : Does anything Real exist?

 Fashion has been a part of major subcultures and movements throughout the 20th century. If Fashion is component of culture then subcultures could be called “ A cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture “ hence directly connecting it as a organized upon a particular set of features of appearance or costume that makes the people of these subcultures distinctive in their own way by having a rebellious sense and originality.

 Every subculture holds its own norms and regulations, Fashion on the other hand is a field of breaking these norms - helping and giving a creative freedom to the people to be original. But how real are these subcultural garments? Are all the fashion products produced in these re-occuring trends/styles of many past movements creatively authentic or are they just another way to produce something and fool the masses in a “Creative” manner? What is real? Something produced with an inspiration or having elements of a movement or past - will it still be original?

 
 My answer to this is No. As a Fashion student most of the time I have been given assignments to create garments with “Inspirations from the past or Time periods”, Inspiration could be from anything

“Fashion is what you’re offered four times a year by designers. And style is what you choose.” Lauren Hutton, a famous supermodel from the 1970s, once said. In the 1970s, fashion reached new levels of creative expression and for men and women. It was the revolutionary point of the disco era, when bright colors and glam rock were center staged. Men and women in the 1970s wore extravagant and diverse clothing to express the glamour of the disco decade.

Dressing down became the key characteristic of fashion trends in the 1990s. The 1980’s cluttered and excess fashion began to decline as they favoured clothes which were simple

In the 1970s, fashion was affected by racial equality movements. Women, African Americans, Native Americans were fighting for equality. A lot of Americans joined the protest against the Vietnam war. It was a hard time because life wasn't far from other people.

The beatles broke up, The Vietnam War still persisting and everyone became infatuated with Disco in the 1970’s. The 70’s fashion was inspired by many musicians, movies such as the hit “Saturday Night Fever”, television shows, the war, women's liberation movement and Earth Day along with many other events that took place during that era. Events of the 70’s greatly influenced the outrageous fun and hip fashion industry and is still seen today in various forms.

Surely, your focus is not just on their performances. The artists of the 90s were effective trendsetters, and they must be the best since their style – specifically, the grunge – is coming back from a long hiatus and does not seem to be leaving anytime soon. The plaids, the leathers, and the velvets are appreciated even by the 15-year-olds who, technically, have not been alive yet when these elements have turn into a sensation.

Hip Hop was a style of music that originated in New York, specifically The Bronx during the early 1970’s. This cultural and musical movement was introduced by African Americans. This movement was aimed towards people who struggled like the residents of The Bronx. Crime, poverty, and drugs were a huge struggle to these residents and the lyrics of hip hop often reached out to these victims. Hip Hop is not a small genre but rather it's a big one because it includes dancing, fashion, and singing. These elements were what led to the huge recognition of the movement.