What Is The Strengths And Weaknesses Of Burger King

1560 Words7 Pages
Name : Ereny wassim boshra
Id : 1451510217
The First question :

Strengths
1- wendy’s international are considered the third largest fast-food hamburger business in the world, although it reported higher revenues in 2002 than did Burger King.
2- The company as a whole generated $2.73 billion in revenues in 2002, up 14.2 percent from the previous year. With headquarters in Dublin, Ohio, the corporation operated over 9,000 restaurants in 33 countries worldwide.
3- One very important innovation contributed by Wendy’s was a special value menu that consisted of about 10 items that could be purchased for 99 cents. 4- in 1976 had its first public offering of 1 million shares at dollar 28 per share. By 1981 the company had been listed on
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so,I can analysis this organisation by using a swot framework . The SOWT framework is acronymic of strength , weakness , threats and opportunities . these acronym consists of two types , strength and weakness are internal environment but opportunities and threats are external environment of it’s business . Firstly , with the strengths of wendy’s international are considered the third largest fast-food hamburger business in the world, although it reported higher revenues in 2002 than did Burger King. The company as a whole generated $2.73 billion in revenues in 2002, up 14.2 percent from the previous year. With headquarters in Dublin, Ohio, the corporation operated over 9,000 restaurants in 33 countries worldwide. One very important innovation contributed by Wendy’s was a special value menu that consisted of about 10 items that could be purchased for 99 cents. in 1976 had its first public offering of 1 million shares at dollar 28 per share. By 1981 the company had been listed on the New York Stock Exchange and had built its 2,000th…show more content…
The forword integration strategy is that whider activites are expanded to include control of the direct distribution of it’s product as such as when a framer sells his crops at local market rather than to a distribution . But the backward vertical integration can be a part of company’s strategy due to the competitive benefits it provides , such as an ice cream company that buys a dairy farm . The company need milk to make ice cream and either can buy milk from a dairy farm or other milk suppliers or could own the dairy farm itself . This guarantee that it will have a credible supply of milk at it’s providence and it will pay logistic price , so this can protect the ice cream maker that there are several other buyers emulation for the same milk supply

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