Budweiser Clydesdales Essays

The Budweiser commercial, “Puppy Love,” debuted in the 2014 Super Bowl, uses compelling advertising themes that have stood the test of time: babies, animals, and love. The advertisement was written to promote Budweiser beer, but captured the attention of all Super Bowl viewers because of the universal appeal of the story. As the tale unfolds, we see a puppy and horse form a friendship. The puppy has no true home; it lives in a shelter. The beautiful Clydesdale horse, strong, protecting, and sweet

In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always

Budweiser, the twenty-fifth most valuable brand globally with a value of $22.3 billion (Forbes, 2015) is known internationally for their unique marketing strategies and campaigns. Although InBev, a global conglomerate purchased the company in 2008 for a value of $52 billion. The owners have promoted Budweiser onto more¬¬ international markets, without diminishing the importance of Budweiser’s Clydesdale advertising campaign. In recent years, Budweiser has changed their advertising approach by including

to do this in order to make sure that their international presence is felt and constantly at the top of the beer industry. Anheuser Busch has two different categories under their Focus Brands, the first category is their Global Brands which are “Budweiser, Corona and Stella Artois” (Brand Strategy). The other category is International Brands, which includes “Beck’s, Hoegaarden and Leffe” (Brand Strategy). Both Global and International Brands are key players for Anheuser Busch if they want to ultimately

InBev has approached one of the most famous American brewery company, Budweiser, with an offer of $46 billion dollars for purchase. The company reached a decision after long negotiation process, but then the Belgian brewer and soft drinks giant InBev made an offer to acquire the U.S. parent company of Budweiser beer for $65 a share, or $46 billion dollars (This Bud May be for the Belgians; 2008). The St. Louis brewer reported on June 11, after the close of trading on the New York Stock Exchange,

of allotted time for all profitable companies because they are competing for football fans’ attention and consumer sales. According to USA Today advertisers pay, “$4 million per a 30-second slot for airtime” (Horovitz 2014). On February 2, 2014 Budweiser Beer published its new commercial by the agency Anomaly.  This advertising company created “Puppy Love,” Budweiser’s new Super Bowl commercial.  The purpose of promoting the product, beer, is effective because the creator of the commercial uses multiple

https://www.youtube.com/watch?v=dOHbqWmgPdw (“Puppy Love”, 2014) The advertisement we decided on was a digital advertisement by Budweiser called “Puppy Love”, which was shown during the 2014 Super Bowl. This advertisement is part of a three-part sequel, with “Brotherhood”, “Puppy Love”, and “Lost Dog”. The ad agency that promoted Budweiser’s ad is called Anomaly, which is an advertising agency founded in 2004 with offices located in Los Angeles, New York, Toronto, London, Amsterdam,

Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying

Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos. These tools are utilized in the commercial for persuading

Anheuser Busch is known as a company with the reputation of being an expert marketer. The company owes much of its success with their prized Budweiser brand, which receives a majority of its market support and attention of the corporation. In 2000 Anheuser Busch spent $396 million on marketing media with $146 million of that spent on Budweiser compared to $107 million for Bud Light. The Anheuser Busch Corporation contains different groups within itself that work together to efficiently and effectively

In February 2014, Budweiser created a commercial for their 2014 Super Bowl Spot titled “Puppy Love”, in which Budweiser shows the budding friendship between a golden retriever puppy and a Budweiser clydesdale. The target audience of this touching commercial would have been beer consumers who were watching the 2014 Super Bowl. Due to the target audience being beer consumers, the company's obvious goal was to persuade people to buy Budweiser Beer through an overwhelming appeal to the consumers emotions

Budweiser Rebranding to "America." What’s the Impact? Overview For summer’s sake, Anheuser-Busch is replacing “Budweiser,” the brand of the beer labeled “America,” our country. America has no trademark. Budweiser which is currently owned by AB Inbev, a Belgium’s beer industry will be renaming its brand “America” and replace its labels with phrases and images associated with the nation. This comes from late May until Presidential elections scheduled for November this year. The folks behind Budweiser

Value). The first commercial includes a marvelous tale of fear and being lost. Budweiser is trying to appeal to the views pathos by intriguing the audience and making them feel worried for the main characters. A strong feeling of suspense comes from the plot as raising the question of will the best friends be reunited again. The commercial gains credibility because the main characters are the center attention of the Budweiser campaign. The

As leaders of the beer industry, Budweiser and Coors hold their own unique characteristics and rich history that led them to where they are today. Although the two companies are within the same market, both brands have different brand positioning and marketing that sets them apart from one another. Using social media and brand websites, Budweiser and Coors exemplify how they have reached their success and what they hope to achieve in the future for their dedicated fan bases. Websites can be essential

of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this

The Super Bowl is the NFL season championship that began in the mid 1960s. It is the most watched game all year and has broken records for the most watched television program ever. Over the last several years especially, Super Bowl fans have begun watching, not just for the game, but for the commercials. Statistics The Super Bowl has a significant following, so much so that the 2010 Super Bowl broke the 28 year standing record for most watched television program ever. These 30 second airtimes

Just water, or is it? Anheuser-Busch (A-B,) the famous Budweiser Beer Company, aired their unique, “Stand by You” television commercial, during the 2018 Super Bowl. As opposed to their other commercials featuring the famous Clydesdale Horses and signature products, the commercial featured their production of drinkable water, which they provided to areas affected by natural disasters, such as Florida, Texas, Puerto Rico, and California. It featured real employees, working in the Cartersville, Georgia

risks and limit personal consumption. (The Economist Data Team, 2017). In the United States, the craft beer market is on the rise while company’s like Anheuser-Busch are seeing a decline in purchases of their most time-honored products such as Budweiser and Bud Lite. (The Economist Data Team, 2017) The industry The beer industry has seen a rise in the emergence of craft beers over the last decade. Until recently, the craft beer market rose by double digits each year. However, this year the industry

In 1920 the ratification of the 18th Amendment to the U.S constitution, which banned the manufacture, transportation and sale of intoxicating liquors. State and Federal had a hard time enforcing Prohibition. Despite very early signs of success, including a decline in arrests for drunkenness and a reported 30 percent drop in alcohol consumption, those who wanted to keep drinking found ever-more inventive ways to do it. Prohibition, failing fully to enforce sobriety and costing billions, rapidly