Tata Nano Essays

  • Tata Nano Case Study

    1874 Words  | 8 Pages

    Course Project ME 711 Manufacturing Planning and Control Case Study on Tata Nano By Aditi Katara (13i190006) Pranjali Yadav (13i190008) Saloni Patel (13i190002) Submitted to Prof. A. Subhash Babu Industrial Engineering and Operations Research Indian Institute of technology, Bombay 23rd December 2014 Abstract This Report gives a brief description on LOW COST CARS manufacturing strategies. Various Automobile companies across the world have shown their interest in making

  • Tata Nano Marketing Strategy

    1496 Words  | 6 Pages

    1. INTRODUCTION TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited, the largest automobile company in India. Its chairman, Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is scheduled to launch first in India on 1stApril 2009 and released in Indian market by July 2009. Tata Nano will be manufactured totally in India. It will be assembled in its two factories at Pantnagar and at Uttarakhand and

  • Advantages Of Tata Nano

    1202 Words  | 5 Pages

    POSITIONING THE TATA NANO TEAM MEMBERS: NAME DM NUMBER Mobashshir Arshad Ansari DM16230 Raghu Vamsi DM16236 Santosh Venkata Narasimha Dhulipala DM16239 Thamalampudi Prem Tej Reddy DM16250 Vinay S V DM16254   Introduction Tata Motors Limited was established in 1945 as TELCO .The models launched were Tata Sierra in 1991, Tata Indica in 1998 and Tata Safari in 2005. It was renamed as TML (Tata Motors Ltd) in 2003. TML was listed in New York Stock Exchange and began a series of foreign ventures

  • Tata Nano Case Study

    997 Words  | 4 Pages

    ISSUE 2: Customer 's initial perceptions of Tata Nano Perception is a marketing concept that encompasses a customer 's awareness, impression and/or consciousness about a company or its offerings. It establishes the meaning about a product or brand when a consumer makes initial contact and can be described as consumer information processing. Customer perception is naturally affected by advertising, social media, reviews, public relations, personal experiences and others. Everyone can see the vital

  • Case Study For Tata Nano

    1679 Words  | 7 Pages

    Need for Tata Nano Tata Nano is Ratan Tata’s brain child. He had a vision for India. A car that can be driven by the general masses on the Indian roads. He took notice to the everyday story on the Indian roads where there are three-four family members on a scooter with a kid standing in the front, the guy driving and his wife sitting side saddle holding a little kid. With the conditions in India, you are always careful about the safety and have a precaution against slip and fall. During the monsoons

  • Case Study Of Tata NANO In China

    2307 Words  | 10 Pages

    research is to discuss the feasibility of the Tata NANO to enter the Chinese market through the present situation of in-depth investigation and study Chinese low-end car consumption market, combined with the study of "Multi-National Corporation management" and knowledge of international marketing. Thus the company can formulate specific and feasible marketing strategy, trying to open the Chinese market. 2. Company background The NANO is India’s Tata Group's latest car, which is recognized as world's

  • Tata Nano Case Study Summary

    1398 Words  | 6 Pages

    Kumar J   TATA Nano: The TATA Nano is a car for the city that was manufactured by TATA Motors. A car made and sold in India, it was initially priced at Rs.100000 owing to the promise the then Chairman, Ratan Tata had made to the consumers. This price was later increased owing to many reasons. The conceptualization of the car was a result of Ratan Tata’s dream of providing the Indian middle class with an all season safe transport. After the successful launch and sales of Tata Ace, Tata motors started

  • Tata Nano Case Study Model

    1208 Words  | 5 Pages

    “Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action.”—Dr. A P J Abdul Kalam “Dreams also gives an idea to changes yours and others life.” —Dr Ratan Tata in 2003 Ratan Tata had a dream of producing affordable car for middle class family. He quotes, “ I observed families riding on two-wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding little baby. It led me to wonder for such

  • Steering System In Mechanical Motors

    2423 Words  | 10 Pages

    Seminar Report On “STEERING SYSTEM OF AUTOMOBILES” Preet Mehta 13BME062 Guide Prof. Rudresh Makwana Mechanical Engineering Department Institute of Technology Nirma University Ahmedabad – 382 481 Certificate This is to certify that Mr. Preet Mehta, Roll No. 13BME062, of B. Tech. Sem. IV has successfully completed the report of seminar on “Steering System of Automobiles”. Date: 13th April, 2015 Guide: Prof. Rudresh Makwana Head of the Department: Dr. R.N. Patel Contents

  • Nissan Case Study: Niss Sustainability And Sake In Japan

    2467 Words  | 10 Pages

    Milestone Two: Nissan Case Study Nissan, one of the largest Japanese automobile company and how they endured some of the most significant challenges before and after the 9.0-magnitude earthquake in Japan. However, on March 11, 2011, a 9.0-magnitude earthquake and tsunami struck the coast of Japan resulting in a devastating impact on the Japanese economy were more than 80% of the automobile industry stop producing including Nissan original equipment manufacturers (OEM) (Schmidt & Smichi-Levi, 2013)

  • Volvo Trucks Case Study

    1584 Words  | 7 Pages

    1.0 INTRODUCTION Nowadays, in market impossible to refuse or to reject sources of problem or disorder. Thus, supply chain managers must have inconsistent, but still need to form a strategy that capable them to complement supply and demand at a tolerable cost. The capability to gain this has been term supply chain agility. The reason is that there are also other supply chain participants to take part in this service. A output company as such sometimes provides service only to intermediaries in distribution

  • Advantages And Disadvantages Of Having A Car

    2383 Words  | 10 Pages

    Introduction Manufacturing of cars is one of the most powerful businesses today wherein there is a wide range of companies and organizations that are involved. It is one of the world’s most important economic sectors by revenue because consumers are really into it, they are willing to produce a huge amount of money to have those innovative automobile products, definitely cars have advantages and disadvantages not only to the users, but as well as to society and the economy, however the continuous

  • Case Study 4 Tata Nano: The People's Car

    1369 Words  | 6 Pages

    CASE STUDY 4 Tata Nano: The people’s car Mayank Singh Mudgal Ph11B0005 3rd March 2015 Introduction This is the fourth report for the course ED5317: Strategies for Managing Innovation. The report requires us to study the case by INSEAD titled “Tata Nano: The people’s car that promises to reconstruct the Automobile Industry”. The following questions will be answered: • What was the thinking behind Nano’s inception? • What were the innovations involved in the design of the car

  • Case Study: Tata Nanno: Sweeping Change

    1340 Words  | 6 Pages

    Tata Nano Sweeping Change Tata Nano, the new model introduced by Tata motors, which was termed as "the people 's car", was developed with the concept of amazingly cheap car. With a price tag of 1.24 Lacs Rupees, Tata Nano was indeed an affordable middle Income Group family car. It was a dream project took up by Mr. Ratan Tata .The project was started with the concept that it would bring revolution to the masses in an efficient and economic manner. Achieving the cost objective Tata has defied

  • Tata Motors Case Study

    1232 Words  | 5 Pages

    Brief According to the article, Tata Motors, Ltd., was India’s leading automobile company by revenue and was the number one commercial vehicle manufacturer and the number three passenger vehicle manufacturer in India in 2012. It was also the world’s fourth-largest medium and large-sized bus manufacturer, and the fourth-largest truck manufacturer in the world. However, Tata Motors was a very successful company but there are also many international markets in India. Moreover, Indian government has

  • Nano Car Case Study

    817 Words  | 4 Pages

    Ratan Tata (Source – Business Standard) In the year 2003 at the Geneva motor show, Ratan Tata was interviewed by the Financial Times, Tata talked about future product as an affordable car, the low cost car for the developing world which would meet the needs of the developing world. When quizzed about the price, Tata ended up saying $2500, at that time Rupees 1 lakh. The next day it was in the Financial Times headline. This is how the concept of Tata Nano car came into existence. Fight for Nano There

  • Maruti Cars Case Study

    721 Words  | 3 Pages

    Brand Car Name Price TATA Nano 2-3 lacs Renault KWID 2.7- 4.16 lacs TATA Tiago 3.29-5.85 lacs Hyundai EON 3.3-4.5 lacs Datsun GO 3.32-4.23 lacs Chevrolet Beat 3.66-4.25 lacs Nissan Micra 4.2-5.22 lacs Fiat Punto 5.5-7.5 lacs Hyundai Grand I10 4.3-7.7 lacs Tata Bolt 4.67 - 7.33 lacs Ford Figo 4.69 - 7.31 lacs Honda Brio 4.75-6.02 lacs Tata Indica 4.48-5.52 lacs Chevrolet Sail 4.8-7.5 lacs Volkswagen Polo 5.49 - 9.22 Lacs Toyota Etios 5.67 - 7.54 Lacs Table 2: Comparison of Maruti cars Brand Car

  • Indian Automobile Industry Analysis

    977 Words  | 4 Pages

    market and tenth largest passenger car market. After the economic liberalization, the companies like Maruthi Suzuki, Tata Motors and Mahindra and Mahindra expanded the production and

  • Tata Motors Swot Analysis

    2080 Words  | 9 Pages

    Introduction Tata Motors Limited is an Indian multinational automotive manufacturing company based in Mumbai, India and a subsidiary of the bigger Tata Group. Its products list includes varied assets like passenger cars, vans, buses, trucks, construction equipment and military vehicles. It is the world 's 17th largest motor vehicle manufacturer, 4th largest truck manufacturer and 2nd largest bus manufacturer by volume. Founded in 1945 as a manufacturer of locomotives, it manufactured its first

  • Swot Analysis Of Tata Motors

    1392 Words  | 6 Pages

    INTRODUCTION TATA Motors Ltd, an Indian multinational automotive manufacturing enterprise went through a phenomenal evolution in 2001. Consisting of more than 60,000 personnel, TATA Motors have consumer bases and operations in main geographical hubs, Asia, Europe, Africa and Latin America. Their competitors include Ford Motors, Volkswagen Group etc. They manufacture automobiles (Tata Nano, Range Rover), commercial vehicles (Tata Ace, Tata Prima), construction equipment etc and provide services like