This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products. Consumer reviews play a big part on the decisions made by Nike. Dan Moskowitz (2014) says, “Nike has figured out the most important aspect of online marketing, including social media. When you make your marketing about the consumer – getting them involved- it is likely to lead to much traction than that provided by traditional marketing”. More people go online to research reviews on products they plan to buy and prefer the reviews of other users.
Social media helps people to make people the person they are now today. By all the influences that exist in social media a person finds out who he or she really wants to be. They can develop their own style based of the influences. Because you have access to the social media world, people are easily influenced by new styles from around the world. Because of the fact that there are many YouTube channels where known vloggers will tell you to stand up for yourself and just have to be who you want to be, it really helps people to develop their identity.
The use of social networks such as Facebook, twitter, Instagram among others enables the advertising industry to customize adverts according to the user interest that prompts the consumer to view the adverts. However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers.
Abstract: Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media creates awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. The paper highlights how social media, can raise social issues effectively and is definitely a boon to our world, yet misuse or irresponsible usage can have negative effects on individual and society.
These platforms have become a useful tool that may result in real-life consequences if used in an inefficient way. In order to use social media in an effective and responsible manner, one must professionally voice their opinions by using various methods and prevent the amount of misinformation from being rapidly spread. In today’s society, social media is a powerful tool for one to express their opinion. From reviews of a certain product to interpreting a movie’s plot, social media gives the average individual the ability to voice their opinion in which can be heard by millions of users. It is important for one to do this, especially on a platform with a diverse audience, because it assists in informing and persuading others to read and consider viewpoints that differ from their own.
The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32). Going beyond the general geographic and population data, these platforms have opened doors for behavior and connection-based targeting options. The advanced targeting offered by the social media platforms increases the relevance of the ads the users (Safko, 2010, p.34). They also create a level of personalization that would be difficult to achieve when using other advertising platforms. The increased efficiency of social media advertising is possibly the reason behind the increased number of businesses that has created
Based on a survey conducted by Pew Research Center in 2013, some 45% of internet users over the age of 64 now use Facebook, up from 35% in late 2012. Approximately 79% of middle-aged adults (30-49 years old) and 60% of online adults aged 50 to 64 years old use Facebook. Facebook is especially popular among young adults (18-29 years old) with 84% of them currently on
Influencer marketing is one of the most popular online marketing strategies for brands today. It is a simple idea: get influential people to spread the word about your brand or business through blogs and social media. However, if you want your influencer marketing campaign to be a success, then you need to choose your influencers wisely. Influencer marketing is not just about spreading your message through reviews. It’s also about establishing a strong brand identity, increasing the flow of traffic to your website, promoting higher engagement levels with an audience, and a whole lot more.
If the public relations team can complete this task successfully it will result in the company having a good reputation and sales will increase therefore maximizing profit and completing business goals. However, if they are unsuccessful they need to take responsibility and come up with ways on how they are going to fix it. Public relations must focus on aiming their positive image at everyone and not only their target market so that they can encourage people to try their product therefore increasing the company’s market share. If the public relations team are successful when creating the company’s positive image, it will make suppliers continue to provide goods/services, customers will stay loyal to the company, finical investors will support loans, investors will continue to invest and employees will stay loyal to the company. Media will also continue to promote the business and not only is it an advantage of good public relations, it is also an opportunity for public relations.
P 194). The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the