1480 WCNS Mission Statement

You’re listening to 1480 WCNS…” my first job out of college was at the local hometown radio station. As a brand they do a great job living their mission statement, appealing to the target consumer and delivering a consistent product and long-standing historical brand image. The mission statement is, “1480 WCNS is a fulltime community radio station providing Entertainment, Information and Public Service for 276,000 persons in our primary coverage area,”(About, n.d.). WCNS does an excellent job living their mission through providing entertainment with music, sports, and contest, information with news, weather and updates and public service through providing free coverage to non-profit and charity organizations. In addition, the brand does a

Contests are often geared towards families with amusement tickets, shopping sprees to the mall, zoo passes, and large valued gift baskets with a variety of gifts to share. Social media efforts are predominantly geared towards middle-aged adults on Facebook. Lastly, WCNS target advertising messages to match the target middle age consumer and their wants and needs. However, some brand weaknesses include lack of flexibility, small range signal and limited staffing. WCNS Radio has been in Latrobe, Pa since 1956, with that being said the brand is often stuck in its ways and has a hard time adapting to change. For example, they switched music formats in April 2015, and received many concerned phone calls that were upset with the “modern, teenage” music (yes, that refers to the 1960s easy listening selection). Being an AM station, the radio signal only reaches one county; however, the brand made strides with online streaming there is room to expand signal with an FM translator. Lastly, the radio only employs 6 staff members so if the brand is looking to grow they may want to invest in more on-air personalities, news anchors and

In 2015, Idlewild & Soakzone was voted the #1 Kids Park in the World by Amusement Today. As a brand Idlewild does a good job generating buzz around their brand for opening day, conveying their mission of family fun and staying true to their heritage. Every spring, Idlewild does a big reveal a few weeks prior to opening day to unveil their latest ride or attraction. In all of their media efforts Idlewild conveys the message of family fun through families laughing, bright colors and groups enjoying quality time together. Idlewild has a rich history,” Idlewild Park came into existence when William Darlington, owner of the property, gave "the right and privilege to occupy his land for picnic purposes or pleasure grounds" to Judge Thomas Mellon, owner of the Ligonier Valley Railroad. The date was May 1, 1878,”(The History of Idlewild, n.d.). The park continues their legacy with several pavilions for group picnics and they continue a train ride that transports visitors throughout the park. The weaknesses of the brand include not updating enough of the park, having closed attractions and restrictions holding the brand back from improvements. Many guests complain that there aren’t enough updates or upgrades each year such as newer rides, more roller coasters, and fixing buildings with new paint and renovations. For the past few summers the largest attractions the Wild Mouse roller coaster has been