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Enterprise Resource Planning: A Case Study

1265 Words6 Pages

In today’s unpredictable business environment, businesses are faced with challenges of improving customer service through lowering the product costs, improving quality, expanding product choice etc. In order to accomplish that, more businesses are turning to (enterprise resource planning) ERP.
An Enterprise Resource Planning (ERP) is a system that is able to provide a single solution for managing an organisation. A well designed ERP system is able to automate the critical business processes to improve operational efficiency and integrate all business information to drive good decisions. With clear visibility company-wide, one can gain greater control over all business areas, optimize and plan daily operations more profitably. The ERP system …show more content…

According to (Liao et al., 2006) a successful implementation of ERP can offer organisations 3 major benefits namely: automating business process, timely access to management information, and improve supply chain management through the use of …show more content…

Whereas, the CRM software focuses on building a good relationships between the business and its customers in identifying, targeting, and acquisition and retention of customers. (Shivani, N. & Dalbir, S., 2016; Chen, I. J., & Popovich, K, 2003) CRM has its roots in relationship marketing which aims at improving long run profitability and emphasize on winning new customers.

(Shivani, N. & Dalbir, S., 2016) how CRM affect customer retention: a review
A single source of master and transactional data which integrates all key business , Processes mobile access to your information from anywhere at any time Empower users to answer their most pressing questions in real time with quick and easy access to intuitive business intelligence (BI), analytics, and reporting The ability to implement alert and powerful workflows to speed up processes requiring authorizations such as procurement requests Strong Governance, Risk and Compliance (GRC) features such as auditing, change log and role-based user access

companies that sit still can quickly become unattractive to investors or go bankrupt, thus becoming just another tasty snack for predators looking for a snack. (Thomas,

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