African American History And Culture: BOA Analysis

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For Arts, I will be looking at the Smithsonian National Museum of African American History and Culture (NMAAHC) as the sponsee and Bank of America (BOA) as the sponsor. I am not sure if this is a good fit. I say this because according to an article published in the magazine American Renaissance by Jared Taylor, BOA was ordered to pay $335 million to settle charges that its discriminated against non-white borrowers (Taylor, J., 2011). They also steered blacks and Hispanics more often than they did whites into costly, risky, sub-prime mortgages. The primary goal for BOA is to improve image. In 2016, BOA says they are honored to be supporters of “Save our African American Treasures (Bank, n.d.). This should have been the motto in 2011 we BOA

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