Chipotle Queso: The Key to Happiness
Growing up I loved the flavors of Chipotle; the smoky meats, the charred peppers and the blend of delicious sides. One may ask why choose this advertisement for a company like Chipotle, because of the many persuasive images, textual messages, and vibrant visuals found in this mouthwatering piece. I consider this advertisement similar to an urgent announcement in which Chipotle is warning their customers to get excited that they finally have queso. Each and every day society craves food and as we all know, Chipotle competes with multiple restaurants in the mexican fast food field. My question is, what makes Chipotle stand out from the rest? This advertisement does not just show that Chipotle added queso, but it uses such simplicity to get a response back from society. The illustration consists of an impeccable piece of granite in the background while its main focus is on the cup of rich and creamy queso. Chipotle is also known for creative slogans that keep customers coming back for more. Their use of sarcasm and the catchy phrases that they put on the food, bags, and cups bring customers closer to the restaurant as a whole.
Chipotle has a lot of competition as most companies in this industry do. With the addition of queso they can stay above and beyond the others such as Qdoba, Moe’s, and California Tortilla. As a society, we know that we live to eat and fill our mouths with new flavors. We love to try new things and always keep our taste