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A Critical Analysis Of Nestle's Nescafe Campaign

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Introduction:
Nescafe is a brand of instant coffee made by Nestle, first introduced in Switzerland on 1st April, 1938. It comes in different product forms. The name is a blend of two words "Nestlé" and "café" resulting to Nescafe.
It all starts with a Nescafe Campaign:
Nestle India was working for quite a some time titivating the coffee brand Nescafe with a novel packaging and a renewed ad theme – ‘It all starts with a Nescafe’. The 2 minute long ad depicts the story of a struggling stand-up comedian who also stammers. The story starts with Hussain Dalal enacting as the central character who shares his journey that starts with denunciations and refusals all the time. While the world precluded him as a comedian, he kept at it and turned his …show more content…

The ad ends with the stand-up comedian acknowledging his success to Nescafe – “Thank god for coffee. It kept me go go going and kept you a a awake.”
The message is "We all fall, get up and complete the battle of life! And while we clump up with friends, family and the world to revel the success, it is only that one cohort that inaudibly halts by our side all through the journey, right from the start, never allowing us give up & keeping us on plan" – NESCAFÉ! #It All Starts.
Research Objectives:
1. Comprehend the outcome of campaign on brand awareness
2. Magnitude of online buzz created by the campaign
3. Recognize the effect in terms of consumer relations
Measures of campaign effectiveness:
1. Number of views on …show more content…

Storytelling that will stroke your inner chords is taking over the usual product marketing.
• Many promising ad campaigns were launched recently, some left us with a leer and some with profound emotions. Airtel TVC series, Samsung Note 4(Dad & Daughter ad), Bournvita- Mother and Son “Abhi race khatam nahi hui”, Imperial Blue’s (Men will be men), TBZ wedding ads, Hyundai india and many more encouraging ad campaigns were launched this year that generated waves in online space. We are once again indorsing the similar with the new Nescafe ad. Enchantingly, this ad has been directed by Vinil Mathew, who is an ad filmmaker, Bollywood director and writer.

• In this campaign Nescafe for the first time moved from Bollywood Actors like Deepika Padukone, Purab Kohli and musicians like Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa to storytelling by Hussain Dalal, a struggling stand-up comedian.

• While the message is clear that one should not give up in life, selecting a standup comedian is an attempt to link to the digitally equipped millennial

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