Animal Farm Ethos Pathos Logos

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Ethos was used in this ad by having Chipotle be trusted by many people and also having Willie Nelson sing a cold play song makes people trust the ad since both singer and band are or were popular.

Pathos was used by seeing the animals living a good life on the farm, but then having it change to them being kept in tight spaces and being processed through machines and then again going back to farming so the animals are happier and have a better quality of life. It was sad seeing what was happening to the animals but then it was happy seeing the farmer change his mind and go back to having them on a farm.

Logos was used in this add by having the Chipotle being shown during the ad. There wasn't any facts or statistics that were shown or any

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