“It's the fact that he's both adopting pop culture and mocking [it] at the same time. In a way, it's a very ironic video. The kind of thing that plays really well on YouTube” said Mark Simos, songwriting professor at Berklee College of Music in Boston. Going back to the process that the video has be trough , digital agency 10 Yetis has revealed the results from its review into how the music video “Gangnam Style” became so popular online, finding that the campaign was an organic natural hit with little if any “gaming” (false manipulation) of traffic volumes and online mentions. Overall the report found that, rather than being celebrity tweets which drove the popularity, it was a well-structured and meticulously executed campaign by the South Korean label company behind the song; YG
According to the Piper Jaffray’s semiannual report on teen spendings, the generation Y are certainly a lot more fashion conscious than other generations, given their spendings on food and clothing balances at 21% each. If you add that with spendings on accessories and shoes, that will make 39% of a teen’s spendings. Most of their income comes from their parents, and sometimes they prefer shopping online. The Generation Y also has very different behaviours and interests. “Most young people love being associated with celebrities hence will often buy the brands associated with certain celebrities.” It seems that celebrity endorsement works especially well with the generation Y, which is also a strategy implemented by CK
In January 2016, HS Ad company launched an advertisement of SSG.com, a shopping portal site of Shinsegae Emart, which went viral instantly. This advertisement emerged as the most effective advertisement of the year, raising the sales of SSG.com by 32% and the number of new members of the service by 28% within a couple of months. In April 2016, it won the grand prize from Korea Advertising Society for this Year 's Advertisement." This popular and effective advertisements had many characteristics of postmodernism, and reflected many postmodern aspects of the Korean advertising society. Although it has many postmodern characteristics, in this paper we will focus on just three aspects of it.
Much of the entertainment that came out of the decade were crossing boundaries and entering a whole new wave of ideas and the music brought it all together. The fashion that is considered popular at any given time always relies on the fads and interests of the public. With artists such as Annie Lennox, the lead singer of the pop duo, The Eurythmics, both men and women were inspired to abandon the gender norms for how they dressed and this reflected largely on the runways where men and women were hard to tell apart. With pop and punk music being popular it was easy for the idols to spread their ideas and become influential to the
Nike uses the most ethos to draw the age groups together to sell the product by signing endorsement deals with athletes. Nike uses a lot big star athletes in their advertising . Big name player like LeBron James, James Harden , Kevin Durant ,Kobe Bryant and Derek Jeter. These athletes are world known people that the youth looks up to as role models. Nike creates a strong ethos by adding big name stars that are respected and look up to.
Street style, however; followed the rise of Hip Hop and Pop, taking inspiration more from music stars in the form of sequin dresses, colorful athleisure pieces, wild prints, and outrageous colors. Fleeting trends during this time included jelly shoes, parachute pants, leg warmers and so much more. Although many look back and see these as silly, numbers of the 1980’s trends have reared their heads in modern culture in the form of ironic tee shirts, mom jeans, and bodysuits (DeLeon). Although many things seemed good in the 1980’s, there was also issues plaguing America. The drug epidemic had by then spun completely out of control.
In the article, Keith and Hughes outline the rise of the pop culture among the Japanese young schoolgirls, the comparison between girls groups from different point of musical genre boundaries . By describing the evolution of the idol together with the growth of media industries, the female idols nowadays embody the set visual performative and kawaii characteristics that focus on innocence and youth. They give out comparison of the performance of girls in AKB48 as , Sakura Gakuin and Babymetal to describe how their music are affected to satisfy the male gaze in terms of musical genre . They also mention the reason why the performers are lack of the power of management in making their own decisions on writing songs, defining their style and promotion . The domination of male in their fandom make the big influence on their commodification among the girlgroup in popular culture and especially in their repeatable, performable behaviours.
The androgynous culture in pop music during the 1980’s was largely successful due to the rebellious aspect of the androgynous culture; this rebellion resonated with many individuals (especially teens). As a result, pop music artists of the 1980’s such as David Bowie, Queen, Boy George, Prince, Madonna, and Michael Jackson achieved high album sales, number 1 hits on the Billboard charts, and critically acclaimed reviews (eighty-eightynine,2016). The first 1980’s pop music artist that I will discuss who successfully embraced the androgynous image is
Gangnam Style is one of the representative of the Kpop music industry that successfully get into people’s heart with the critical help from social media. Without the help from different kinds of social media like youtube, facebook, twitter, Gangnam Style would never have this valuable opportunity to break the world record for people are willing to view, to share and to rework on it. All of these contributes leading to the new high that people all around the world are attracted to it and are eager for news and information from this. Heating up the popularity of one single song is just a small advantage that the Social Media provides. Most importantly, the existence of social media changes the atmosphere of the music industry, especially to the singers/performers, they have a lot of choices of social publishing channels to increase their exposures.
These Shows, such as ‘Indian Idol’, ‘Bigg Boss’, ‘Is Jungle Se MujheBachao’, ‘Roadies’, etc., have two conflicting sides to them. On the one hand, women are emerging as citizens with a great array of talents, be it singing, dancing, or challenging themselves to face the adversities handed down by nature. They are more assertive, aggressive and competent, with all the qualities an orthodox woman couldn’t and shouldn’t dream of possessing. On the flip side, most of these shows also showcase the exposure of a women’s body just to draw the attention of a larger, more male-oriented audience. Most of these shows are also based on a voting system, where people end up supporting the boy.