Value Chain In The Movie Industry

Cineplex is a good experience as the movies is a place where people go to enjoy a film together and along with the brand owning a lot of the theatres in Canada, it is fair to conclude

The 1920’s was an era of great transformation in the realm of the film industry. Hollywood created the merriment that entertainment brought. With that, it introduced a way of contentment to the entire world. The film industry truly began to flourish in the 1920’s. Thus, Hollywood is considered the birthplace for movie studios.

•Power of Buyers: The customers in the film distribution industry allude to theaters and retailers that help movies through showings, DVDs, Blu-ray, and so forth. Despite the fact that retailers and theatres settle on a definitive choice of which motion pictures they should to buy, because of the distributor’s size, brand acknowledgment, high client loyalty, bargaining power for retailers and theatres are limited. Client 's

Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio. By keeping production of new television shows within the company, there

The Internet plays a major role in our daily life and has enormous effects and influence on the life of many people worldwide. These days, we cannot imagine the world without an Internet. Furthermore, before the Internet was invented, the life was completely different. I remember as a teenager in the late 1990s, I always like to go out to watch the movies with my friends. At that time, the Internet was not so popular, and not many people had knowledge about the use of the Internet. For that reason, it was always challenging for me to keep track of the movie timings. I always spent hours on the phone, trying to get numbers of different movie theaters, and finding about the movie timing and the locations. As the new technology and the Internet

Technology helps to develop and produce good quality of films by making them more complex and dynamic. It also helps to produce films easily. Long ago, films were produced with the traditional films reels and the camera was expensive at that time. So, films were being shot in digital such as “Harry Potter”. One advantage for this type of shot is that it is cheaper. Saving money this way allows the company to invest in other things such as the special effects which is being enhanced over time.

Film is specifically made to be sold. Film is an art that is also a source of income. No matter the format, be it big budget or independent, film is a commercial product. According to Comolli and Narboni in their essay “Cinema/Ideology/Criticism”, film is “transformed into a commodity”. Film is “a product, manufactured within a given system”, is it the product of the ideologies that dominates where it was constructed. Ideologies are a basic foundation for filmmaking and without ideologies there would be no incentive to make films. Comolli and Narboni state film is “…a result of being a material product of the system, it is also an ideological product of the system.”

Since younger age, we are introduced to the very first kind of entertainment called ‘cartoon’. It is presented both as comic books and television shows. As a child, people tend to prefer an animated cartoon or animation. Animation cartoon in various types is widespread and famous all around the world as it does not only entertain people, but many of cartoons and animation cartoons give readers and audiences good moral for the living. It can be said that this kind of entertainment is a good source of communication because it is mostly reflected from real situation of people. The audience can relate to the films and consider about specific contents that are being presented.

As soon as I stepped foot into the theme park, they had multiple stores at the entrance in regards to different movies pertaining to individual’s distinct interests. One of the many ways Disney keeps their fans engage is by strategically targeting different audience by creating content for different age groups. For instance, Disney’s movie The Incredibles effectively captivated both Millennials and older generation to this day by continuing the populated request to produce sequels, however for newer, modern and younger generations, they target them with an alternative medium by selling toys and consumer goods since this type of audience would not necessarily be as interested in The Incredibles as much as they would be in regards to the movie Frozen. Walt Disney “was the most beloved children’s entertainer in the country… he had unrivaled access to

F. Scott Fitzgerald is a great writer,especially for the novel The Great Gatsby, that takes our breath away.While the movie of The Great Gatsby is another work of art because it allows us to visualize each scene of the book with actual acting. While reading the book, there were parts that were confusing, but were clarified while watching the movie. In the end, the movie is a more effective work of art because it clarifies some of the confusing parts of the story.

Due to her book "Hollywood: The Dream Factory. An Anthropologist Looks at the Movie Makers" Hortense Powdermaker is regarded as one of the pioneers of ethnography. Published in 1951 by Secker & Warburg in London, Powdermaker here aims to demystify the affect of movies on the audience and establishes the hypothesis "that the social system in which they are made significantly influences their content and meaning" (Powdermaker, 1951, p.3). After living in Hollywood for one year she concludes that the internal structures resemble those of a totalitarian system in which the struggle between business and art is reflected in the meaning of its movies. It suggests that the values of studio bosses and producers dominate while the artistic values of directors and writers are strongly restricted.

People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the

The role of the Canadian contribution to the United States of America`s film industry raised greatly. According to “The Montreal Gazette” (1979), Michael McCabe, executive director of the Canadian Film Development Corp., which has been financing movies for 11 years, says Canada could be considered “Hollywood North.” In addition, the mayor of Toronto reaffirmed that Canada has become the third movie production center after Los Angeles and New York. Regarding the amount and budget of movies were either shot or produced (or both) in Toronto, the cooperation between The United States and Canada had proceeded to another level. As an example, Canadian-American Alliance Atlantis Communications Inc. was famous and reputable broadcasting company worldwide based in Toronto, which had offices not only in the United States, but United Kingdom, Ireland, Spain and Australia before it was split and sold in

The sources of revenue for Netflix mainly includes domestic (U.S) and international streaming subscriptions and domestic DVD-by-mail subscription services. Netflix follows a differential pricing strategy based on the number of screens the content can be streamed from a single account. The pricing for DVD mailing services also varies with the number of DVD a customer requests at a certain point of time.

According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.