MBO Cinema Case Study

The company expanded their market into a Europe circuit. Their market geographic is UK, Ireland, Italy, Spain, Austria, Portugal and Germany (Loria, 2016). In this report, it will focus on the market in the UK. According to their website the mission statement change from the previous one to the new mission statement, which is “make every day an inspiring experience”, therefore, their vision “to create inspiring entertainment experiences for every guest.” Odeon becomes a great business with the iconic brand, strong market and they have passionate teams, that can show the impressive transformation of the company. In 2016 the ownership of ODEON cinema changes as the owner sells it to AMC theatres, therefore, it will create a new changing for the company (Business Wire, 2018).

As stated in the opening line, one of Netflix’s greatest strengths, is that it is the world’s leading internet entertainment service. Since its startup in 1997, Netflix has grown from its initial business model of buying and renting of DVDs, vastly expanding to becoming the world’s leading video streaming network, while producing original films and television productions such as Orange is The New Black, House of Cards, and The Crown. Today, Netflix has a very strong brand name and image that resonates all around the world. Also, previously mentioned, Netflix has an enormous customer base. Astonishingly, 53% of Netflix users currently come from outside the United States, which amounts to almost 63 million of the 117 million users (Expanded Ramblings).

Costco, regardless of external pressures from other wholesalers such as BJ’s Wholesale and Sam’s Club has distinguished itself and experienced tremendous success as a result. In 2010, Costco brought in a net income of 1.3 billion whereas its competitor BJ’s Wholesale drew in only 132 million. The following year, Costco’s net income grew to 1.46 billion while BJ’s’ fell to 95 million. Ever since the mid-2000’s, Costco’s profit has steadily increased while it’s competitors have struggled to simply keep their profits from plummeting. Part of the reason Costco’s profits remain so high is because they outnumber their competitors in terms of store locations.

As in 2014, Lululemon’s business strategy had seven key elements: Firstly, Lululemon needs to broaden the product line beyond yoga, running and general fitness, and offer product for both male and female of many ages. Nowadays, more people start to concern on their health, not only elder people. They need to have good-looking and convenient outfit for exercise and training. Second element is to grow the store in North America and United State. These locations are very potential for any company because netizen in these locations have high income which can afford to such products like Lululemon.

Advertisements were also hugely popular at the cinema. Placing an advertisement of any kind before audiences of this immense size highly appealed to the merchants and manufacturers who had numerous products to sell. The theater is the ideal setting for consumerism for many reasons. The audience is focused on the brightly lit screen because the rest of the theater is very dark. The individuals are in a cheerful mood because they are there for a fun night at the theater.

The third movie, High School Musical 3: Senior Year, the franchise’s only installment in theatres, reeled in $252 million in global box office gross in 2008. High School Musical was, without a doubt, economically profitable for the Walt Disney Company, but its cultural resonance and socio-political impact paralleled any other typical Disney Channel Original Movie. The franchise presented itself as a revamp of old storylines, but with higher production value. Director Kenny Ortega’s main aim was to expose today’s generation of movie-watchers to the

Building a S.W.O.T in the business world can prevent closures. So what’s these two business doing to make sure they remain multi million dollar companies. Wal-Mart is the largest company and retailers in the world . Also it is the worlds largest employer holding more than 2.3 million employees. Walmart is a very powerful retail store, holding the reputation for cheaper prices, faster services all for one store.

The company showed a 7.5% increase in revenues over the year, despite the economic downturn and uncertainty. Current situation Although the conglomerate is operating in different fields, Walt Disney’s main industry environment is still considered as the filmmaking industry, making the company vulnerable to strong threat of competition.

For Cinemex this played a vital role in its decision to create a distinguished brand that was appealing to the general public. Cinemex’s brand focuses on the core principles to deliver an exceptional movie theater experience. For Cinemex, they understood they could enter the market strong because of their differentiated product and services, which include digital sounds, enhancement lightning features and exit signs, comfortable seating, more experienced staff. They also offered convenience where their customers could book over the phone or through the internet. The demand for their product was high given its investment into the core features to enhance the customer experience.

Adding another theme park will steal customers from the Nickelodeon one already there. Even though it is a fresh change, the benefits are not worth it. They should also add unique businesses. Finding entrepreneurs to create and sell new products like none else will attract more customers especially if the business is successful. Having well-known and well-established retailers having stores is important as well.