Moguls And Movie Stars: Film Analysis

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The documentary Moguls and Movie Stars (2010) highlights the struggles movie theatre owners went through after world war II. After the war, people were no longer in urban areas, which means they were further from movie theatres. After the rise of the drive-in movie theatre, “the studios were losing control over when and where moviegoers saw their movies” (Haber, 2010). The movie moguls had to change way they connect with the viewers. The moguls tried to compete with television by introducing cinemascope¬— “a wide-screen process using anamorphic lenses in photographing and projecting the film” (, 2018). The cinemascope brought colorful scenes, bigger screens, and stereo sound (2010). Later, theatres added 3D movies, but it was gone after a couple of years, it couldn’t withstand television (2010). “Television had a more intimate point of view and better yet, it was free,” said Christopher Plummer (2010).
Even with all the television failures, the moguls explore different opportunities, which lead them to tape into an undiscovered market, the youth market. The popularity and acting abilities of top-tier actors, Marlon Brando and James Dean, helped movie moguls to control the youth market. “The box office power over the youth market remained and will only …show more content…

There were fewer media moguls controlling the movie scene, and more independent producers and writers creating controversial topics (sex, politics, drugs) for the youth market. “To maintain their profit, studios made fewer and lavish pictures and charged theaters more to show them,” said Plummer (2010). The 1960’s laid the foundation for future movie making. The movie industry found that if movie makers made sequels to popular movies that the audience like and familiar with, then they would have to do less marketing and advertising for the sequels. Forward-thinking and controversial movie topics gave the movie industry hope for the

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