Bayo Advertisement Analysis
. Do you find the Bayo advertisement offensive? Why did our society react negatively?
No. I do not find the advertisement of Bayo offensive. The society reacted negatively to the aforementioned advertisement for we identified the foreign racial strains of the models as the cause of the beauty which emanates from them even in the confluence of our own race with a foreign one; per se Margo who is forty percent British and sixty percent Filipino and Jasmine, a half Australian and Filipina. This proves that the formerly colonized people still imbibe the hegemony of our former colonizer (Said, 2009).
b. Read the apology letter from Bayo. What does this say about the company’s own perspective regarding society, identity and sexuality?
For Bayo,
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McAllister as one of the best doctors because he is an American (Brainard 10). Colonizers use their discourses about their colony as evidences that they have brought an improvement in their lives, therefore the colonized owe them for the help that they provided. As a result, the colonized people tend look upon their colonizer as more intellectually capable which leads them to take the words of their colonizers as dogma. “Orientalism as a Western style for dominating, restructuring and having authority over the Orient (Said …show more content…
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