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Cango: Strengths And Weaknesses

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Competitive Analysis Identifying your competitors and analyzing their strengths and weaknesses relating to those at CanGo is a critical part of the company’s marketing plan. Conducting a competitive analysis allows you to understand the success of competitors and what we can do at CanGo to grow and compete with these larger companies. CanGO was conceived on CEO Liz Bennets passion for books and music. When comparing CanGos divisional revenues books comes in second behind online gaming. The US has more than 95% of all consumer eBook purchases. This is a big market in which CanGo needs to start taking advantage of by competing with companies such as Amazon, Apple, and Google for sales in the eBook market. Amazon has the number one spot in eBook sales taking 74% of US eBook sales through the Amazon kindle store. Amazon is the largest online retailer in the world, …show more content…

Rising to the top with the guidance of visionary Steve Jobs, Apple has been staying ahead in the fast-moving technology race. This became even more evident after the release of the first iPhone in June of 2007 and iPad in April of 2010. Not only doe Apple have the most smartphone users, but the iPad was rated the number one best-selling tablet available so far in 2016. With what was left of eBook sales Apples iBook’s store accounts for an estimate of 10 – 12% of US eBook sales. Which puts this tech giant in second in the eBook market. The most notable weaknesses for the company is the limited distribution of the network, high selling prices, and sales being limited to a high-end market. “Apple’s SWOT analysis shows that such an exclusive strategy supports control over the distribution of products, but limits the company’s market reach”(Smithson, 2015). What that means is because of the high pricing Apple limits themselves to the high-end

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Cango Executive Summary

377 Words | 2 Pages

CanGo. Com CanGo is a new up and coming small business that growing by the minute. CanGo’s executives recently began to look into new ways to expand their already successful business. Selling new and used books has proven to be a great market for them, but they were looking into expanding their inventory to keep up with competitors, Amazon.com, Barnes & Nobles, and Book-a-million. CanGo’s CEO and visionary, Liz Blackman and senior leadership opened the company to Initial Public Offering to increase capital.

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Cango Final Report

821 Words | 4 Pages

Executive Summary In 2006 Elizabeth Bennett, CEO of CanGo has used her talents to build and pursue a groundbreaking online gaming business and turn it into a worthwhile and successful creation of e-commerce online gaming industry. Over the years CanGo establishes itself as a nation online victory corporation. The JAMES Group has noticed the organization's lack of key potential areas of business matters.

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Cango Vs Amazon Turnover Ratios

505 Words | 3 Pages

CanGo will have the chance to grow and keep growing more and more in future if they make themselves ready financially, train management, and staff to sell online. They should be able to have enough funds and tools for marketing, in order to market new online gaming in the right way. Having financial stability to grow the business is not enough, without having the strategic plans in place. The financial analysis of CanGo’s compared with the competitor like Amazon is very weak when it comes to revenue and sales value, but it has a lot of advantages for CanGo. For example, CanGo can become a partner with Amazon for online ordering throw Amazon website for basic commissions will be paid by CanGo, which is will help CanGo to increase their revenue within a year by at least 20% - 25%, also, will assess

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Cango Market Analysis Paper

769 Words | 4 Pages

Marketing Analysis: CanGo needs for a marketing analysis of customer by conducting a survey of all customers. Take a poll of what customer wants to buy and what they do not want. This means that CanGo is showing their accountability; responsibly by quickly answering of customer complaints, stocking orders according to the needs of loyal customers After carefully comprehension and analysis of the web based gaming market is fundamental to the achievement of CanGo's organization. Our group has completely broken down and looked into their organization's market. Accordingly, the reason for this analysis is to give CanGo a point by point diagram of the business that will incorporate data in regard to the objective market, geographic range and size

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Cango Competitive Analysis Paper

1049 Words | 5 Pages

Competitive advantage has become an important part of doing business and staying in business because it’s what sets a business apart from its competitors. According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies.

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Swot Analysis For Cango

1033 Words | 5 Pages

CanGo exists within a niche and through understanding their competition from both ends, they can exist as a niche that flourishes. The following competitive analysis looks at three of CanGo’s potential rivals, Amazon, Barnes and Nobles, and Riot Games. All three are industry powerhouses in their own right. While CanGo has enjoyed growth in their early years, it is by no means

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Swot Analysis For Cango

1529 Words | 7 Pages

analysis; only in the Bible does David beat Goliath. In the business world, Goliath crushes David. Accentuating the positives and hiding the negatives is the most crucial part of competitive analysis. CanGo has a few strengths that they enjoy in the marketplace. For one, CanGo has is emerging as an online music and gaming option for both American and international consumers.

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Research Paper On Cango

572 Words | 3 Pages

As a newer, yet dynamic company, CanGo had found the ability to function in the highly dynamic and competitive online retail market and the online gaming platforms/markets. This section of the research paper will focus on describing the market analysis and research that concerns the areas of online shopping and online gaming as well as the size of their markets. Potential areas of consideration are the size of the market, the different market trends, and potentials as well as the demographics we may be focusing on. CanGo is a company in which has several potential strengths that can aid them in securing economies of scale from the global transactions. Firstly, the company has become has secured adequate entrenchment in the online gaming and

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Explain How Sustainable Is Apple's Competitive Strategy

1841 Words | 8 Pages

How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).

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Is Apple Worth The Price Of Apple's Success?

456 Words | 2 Pages

People are brain washed by anything Apple gives and it's time for us to stop. Others and I have displayed our grievences to Apple through many social media outlets, yet the Apple company has ignored us because everyone is still buying their products without any issues and their stocks are higher than ever whenever they release a new phone or laptop. More people pay these "premium" prices for a more simple operating system on their phone that tends to have less options than other products on the

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Importance Of Knowledge Management In Apple

950 Words | 4 Pages

Apple Company Apple Inc. is a private company, and it is one of the world 's most famous technology and computer companies, located in the United States of America. It is a multi-national company. Its main business depends on specialization in manufacturing, producing, developing, improving and selling software, smartphones, computers; It has a series of electronic devices, such as iPad, iPhone and Mac. The origin of Apple Company Founded by Steve Jobs and his co-pilot Steve Wozniak, Apple Computer was able to design a computer in the form of the beginning of Apple computers in the time period Between the years 1981 to 1985; since 2005 until now, Apple has seen many developments; successive successes.

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Case Study Of Apple Inc.'s Diversification Strategy

1442 Words | 6 Pages

Apple Inc. strives to limit the time between ordering for the goods and receipt of the same. Normally, long distribution channels do not only influence the pricing of the products, but also the time when the consumers receive the product. Apple Inc. commands a great power in the market because it has differentiated

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Apple Advertisement Analysis

739 Words | 3 Pages

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

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Apple Macro Environment Analysis

1481 Words | 6 Pages

Further, the growth of the world’s economy was also very slow in 2012 and was expected to be same in 2013-14 as obvious. Apple has been affected by a crisis such as the change in American regional sales for the current year was 9% in 2012-13 compared to 50% of 2011-12, in Europe, 4% in comparison to 31% and in greater China 13% in comparison to 78% (Apple INC, 2012). The unemployment rate in U.S was 7.9 during 2012- 13, 4.1 in China and 4.6 in Japan, was one of the significant causes of the downturn in sales growth (Trading Economics, n.d). Euro crisis, U.S fiscal problems and hard landing of large developing countries will likely continue in the coming couple of years leading Apple to more toughen economic situations (IMF, 2013). Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012).

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Critical Success Factors Of Apple

1185 Words | 5 Pages

According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,

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