is a company full of opportunities - by engaging the correct method, it allows the company to remain competitive and have an advantageous growth in the market with an opportunity to expand its retail outlets. Tiffany & Co. has been persistent in its pursuance of store expansion strategy that it initiated in 2007 and managed to open new boutiques and stores in various locations internationally. These new retail outlets would not only increase the geographical reach of the company, at the same time enhancing its position and competitiveness in the market. Online Sales In addition to retail/direct sales, there are impressive opportunities from the online sales. Online shopping is in fact an upward trend in the United States and the world at large.
Globally the tourism industry is distinguished by high capital requirements and strong brand identity. Barriers for hotel market are medium or high because it depends on the size of financial resources, service quality, and chain of hotels worldwide with a strong brand image. The Marine Hotel is positioned as a luxury hotel with a high proportion of fixed costs to total costs. In hospitality area one of the most important goals is to have economies of scale because it makes things more efficient by increasing the operational size. It considers the resources used for construction, pre-operational expenses, and the cost of equipment.
The boutique luxury hotel market has grown by 6.1 percent per year since 2009, and it expects that growth to accelerate through 2019 (International Business Times, 2015). In order to capture this rise in demand major hotel chains have launched their own boutique lifestyle brand extensions such as Canopy and The Curio Collection by Hilton, The Autograph Collection and Moxy by Marriot and Sofitel So by Accor. With these new players entering the market it is vital that the established boutique luxury hotel brands innovate and I will be analyzing how Banyan Tree Hotels & Resorts (BTHR) and Six Senses Hotels Resorts Spa (6S) have done so by focusing on their hotels in Thailand. • PEST Analysis By analyzing the political, economic, social and technological
Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Many river basins in Sri Lanka are too small. Only seventeen out of the 103 basins exceed 1000 km2.The total runoff in Sri Lanka is as estimated as 52 km3/year (Amarasinghe, 2010). According to water scarcity criteria, Sri Lanka is a country with either little or no water scarcity or moderate water-scarcity conditions, but they do not consider the spatial and temporal variation of water availability. Sri Lanka has high seasonal and spatial rainfall variations as a result of the bi-monsoonal climatic patterns called yala and maha. Many districts in Sri Lanka are drought prone.
These days Sri Lanka has to compete for the place of black tea in export market. There are several tea producing countries in the world such as India, Kenya, China and Sri Lanka. Sri Lanka is the second largest black tea producer and fourth highest tea producer in the world, though with the limited lands availability in Sri Lanka. Tea industry has been able to contribute 1.5% of Gross Domestic Production, 70% of agricultural exports and 14.83% of total exports in Sri Lanka. [Sri Lanka Tea Board, 2012] There are two major tea sectors in Sri Lanka.
Inability of the North and East to contribute to the gross production caused losing massive amount of income. At the same time it has caused to collapse agriculture industry and fisheries and livestock production were heavily affected. Foreign Direct Investment were impeded and in the world Sri Lanka were branded as unsafely country to travel. It's a blow to the development of tourism
Review, study and assess the strategic marketing of other hotels can be an opportunity for Ramada Manila as their competitors. According to industry news (hospitalitynet.com 2007), Sofitel reveals its ambitious strategy to elevate the brand into the premium-end of the international luxury hotel market. The brand aims to become a new global reference in international luxury hotel and become the first European luxury hotel brand. In terms of redefining the product and reshaping the network, the hotel has worked relentlessly to redefine each element of the brand with focus on luxury service standards, innovations and designs with developing its uniqueness. Sofitel’s unique positioning in the international hotel industry, fifty-five percent of hospitality market offer in upscale to luxury segment as they want their consumers to experience unique sensations and pleasures to increase memorable experiences when staying at the hotel.
The Charter of Sri Lanka allows that women are equal citizens designated to all the rights that men can avail themselves of. However, inborn guarantees not with standing, women in the workplace have not been provided with equal chances to achieve leadership positions. While the only limiting factor should be the relevant levels of education, there seems to be a ‘sticky floor syndrome’ operating in many of the economically active areas of work. The main agriculture sectors of tea, rubber and coconut employ more women in labour positions as pluckers, tappers and coir workers respectively, while an insignificant number occupy executive positions. The garment sector employs more women workers but fewer women in executive positions.