Case Study: Mid-Town

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Mid-Town is a regional distributor of office supplies that has been in business for twelve years and operates out a warehouse in Cucamonga, which is on the eastern outskirts of Los Angeles. Mid-town has over 11,000 catalog items ranging from pens and paper to small office machines such as shredders and fax machines. Additionally, Mid-Town has grown into a company with an excellent reputation for providing their customers with excellent value. Successfully, they compete with their competitors by offering next-day delivery of all orders with competitive pricing. In addition, they offer volume discounts and to help serve their customers they maintain a database to assist their customers to track their use of the office products they have purchased.

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