#CATmageddon: A Rhetorical Analysis As Aristotle said: “Quitting smoking is rather a marathon than a sprint. It is not a one-time attempt, but a longer effort.” The Truth is a national campaign designed to inhibit the use of tobacco in American teens. The campaign is made by Truth Initiative formerly known as the American Legacy Foundation, a public health nonprofit group created in 1999 as a result of “the Master Settlement Agreement between U.S. tobacco companies, 46 U.S. states, the District of Columbia, and five territories. Truth produces television and online content to promote anti-tobacco messages” (Wikipedia).
Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.
Due to the strong message proposed by this ad, the likely hood of someone paying attention to it is high. The ad describes what cigarettes do to your health in an appealing way. The logos ethos is so real about this advertisement due to the idea that if one smokes they will die. The gun with the cigarettes sends the message that cigarettes and bullets are equivalent to each other.
Later there were directed commercials and many companies were running ads. Ads had an impression on the teenagers of this televisual era. Smoking ads were very common during the early 1950s and aired quite often. These ads influenced many young adults during this time to take up smoking. Not only were the ads on TV encouraging cigarettes, but smoking was also very common among the Hollywood actors of the time.
The facts state that smoking will cause a raise in your blood pressure, wrinkles in your skin, may cause heart attacks and may cause cancer. The adverstiment includes true and logical facts that are hard to agrue with. The logos rhetroical appeal is based of using reasoning to convince a reader or viewer. The ad also does this by displaying a picture of a gun being loaded with cigarettes,
Another item that was specifically placed was the text. Due to the small font and how the warning labels were thrown to the side shows you that they didn’t want their viewers to pay much attention, if any, because you would be remined of reality. These warning labels are only listed because by law it must be, but I can bet if they didn’t have to it wouldn’t be anywhere near this ad. In addition to having the labels in this way, this ad doesn’t want you to be reminded by how cigarettes are still cancer sticks. How yearly, roughly 443,000 people died from smoking.
N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006).
At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking. Quit’s aim is to reach older men and women who smoke and have kids. This is clear because they use a mother and child to convey their message.
Drug addiction is a serious issue we face in this world we live in. Many people face this deadly disease, while most do not know about all the treatment resources available to them. The ad I found is called The Addiction Network, this ad proves that there is help there for anyone that may want to seek treatment for their addictions. While many people in our time tend to not seek help because they do not feel as they have a problem or disease. This ad does not look at this disease as something that will cripple you for the rest of your life yet looks at this as a beatable disease with the right help.
One of these positive effects is that smoking a cigarette cures the appetite, resulting with losing weight. Thesis: This Lucky Strike advertisement attempts to attract numerous Americans using pathos, logos, and ethos in order to convince the consumer that smoking is healthy and helps lose weight; this reveals that corporations will not stop at any cost in order to persuade consumers to buy their product. Lucky Strike directly targets overweight men and women using their self consciousness.
Using pathos in this ad is a strong asset that the ad has to offer. When the viewers see the noose, they think of death. The CDC is using the views on nooses and knives to help relate smoking to
In other words, it is very clear in what it seeks to present. If there were to be a negative to the ad, it would be that the ad is a little but too expository in its design, but in the same way, ads targeting the cigarette makers were quite effective in relations of changing the public’s opinion about smoking, so perhaps an excessively expository message is not as bad as it would seem. The second part of the ad and its effectiveness is depending on the personal feelings of those who see the ad. In other words, there will be certain people who just don’t care about deforestation. There will be some people who will take the ad to heart.
During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over
Smoking Should Be Made Legal in Public Everywhere we look, we see anti-smoking campaigns against smokers, especially smoking in public, which claim to kill about one in three people of the smoking population. They do so by talking about Cancer and also Second-hand Smoke. While many people fall for the false marketing of these campaigns and become anti-smokers, the others still don’t fall for them. There are many reasons to be skeptical about these professional campaigns and their advertisements as they profit from exaggerating the health threats of smoking.
The certification class would be a 3 week class that would have a $300 enrollment fee and classes offered only in classroom because I want the price to recognize that a person will be paying for their tobacco consequences starting now with this certification class. Also according to dosomething.org and there 11 facts about teen smoking "90% of smokers began before the age 19. Tobacco is the leading cause of preventable death in the United States. About 1.69 billion pounds of butts end up as toxic trash each year, making cigarettes the most littered item on Earth. About 30% of teen smokers will continue smoking and die early from a smoking-related disease.
