Chesterfield Cigarettes Analysis

Thesis: This Lucky Strike advertisement attempts to attract numerous Americans using pathos, logos, and ethos in order to convince the consumer that smoking is healthy and helps lose weight; this reveals that corporations will not stop at any cost in order to persuade consumers to buy their product.

When I watch television there are many ads for not smoking and for tobacco companies making flavored products to appeal to children. This type of behavior by the antismoking groups is just as bad as advertising cigarettes themselves. I was really upset to see a commercial with a group of children all around 7 or 8 years old standing in front of a table of tobacco products to handle and examine them. This type of behavior would probably lead to those children smoking later on in life due to the exposure they were subjected to at a young age. When children go into a store they cannot ask the clerk to smell the cigars in the pretty wrapper and smell like

In rural forested areas of North America, forest fires are a big problem. From Alberta to California forest fires wreak havoc, creating a path of destruction that could easily be prevented if people took the proper precautions. The United States government saw the issue at hand and took action, creating the character of Smokey the Bear. Smokey the Bear, as his name suggests, is a human-like bear and his purpose was simple, teach the American people the dangers of fire and how to prevent such destruction. Smokey has been in use for over half a century being quite successful, but with forest fires still being a problem the ad council saw the need for a new campaign and released a new set of advertisements for Smokey. One of

N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006). 223. http://doi.org/10.2105/AJPH.2005.066654 Accessed March 14, 2018

Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom. It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

In the smoking advertisement by CDC, the message that they are trying to get across is the effects of smoking on people’s lives and health. As commonly known, tobacco is one of the most dangerous drugs in the world; thus, tobacco kills between six and eight million Americans annually. By having Terrie Hall tell her story and show all the ways that smoking has affected her life drastically. Most of the commercials take place in Terries hospital room where she does not have a wig on or her dentures. Terrie persuades the audience that smoking has truly ruined and changed her life forever. She also notes everything that she goes through daily, and all the activites she misses and can no longer due. This method extremely helps showcase how dangerous

This also contribute in selling their story of it being okay to smoke cigarettes. By having the cigarettes boldly placed in the direct center of the page, your eye is drawn directly to the product. Along with the product comes the Native American smoking surrounded by a vibrant red to help make him and his peace pipe pop out, like I previously stated. Designing this layout in such a way your eyes are directed in a circle motion that keeps you looking at the advertisement for fifteen to thirty seconds. The longer you look, the more likely you would be persuaded in buying what their selling. Another item that was specifically placed was the text. Due to the small font and how the warning labels were thrown to the side shows you that they didn’t want their viewers to pay much attention, if any, because you would be remined of reality. These warning labels are only listed because by law it must be, but I can bet if they didn’t have to it wouldn’t be anywhere near this ad. In addition to having the labels in this way, this ad doesn’t want you to be reminded by how cigarettes are still cancer sticks. How yearly, roughly 443,000 people died from smoking. Or even how one could harm those around them when smoking one of those killers.

Cigarette companies exploited the baseball movement seemingly more than many other product lines. Large brands including Camel, Lucky Strike, Chesterfield, and Raleigh printed hundreds of ads showing popular players using their products. The tobacco companies were successful luring in an American population captivated by the sport. Their market strategy culminated in a product being idolized by the consumer. Smoking cigarettes became commonplace in many households and the strategy shifted from attracting non-smokers to fierce brand

With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry. At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking.

This specific Benson and Hedges advertisement was released in 1971 as part of a playbill for “Lenny” only two years after antismoking ads became more prevalent and the Cigarette Smoking Act of 1969 was made. In 1969, it was

The availability of various brands of discount Canadian cigarettes makes it difficult to distinguish the origin of the manufacturer. These cigarettes could include Canadian cigarettes, as well as a number of known local brands that are manufactured in Canada. Discount Canadian cigarettes are available in filter and non-filter varieties. These discounts are well planned marketing

Rock Hudson is placed as the forefront of this ad. He was a multi Global Globe Award winning actor who earned the respect of many homes nationwide; a strong basis for ethos. The ad illustrates a quote from Hudson, “I’ve tried ‘em all but it’s Camels for me!”. This simple statement from a major actor like Hudson established credibility with the brand. Why go out and determine whether or not one brand offers more flavor and pleasure than the other?, Mr. Hudson has already made it clear what you should be smoking on. His celebrity status and his “50’s blue

February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The

The advertisement displays an all capitalized statement by Archie Anderson, “I’m one of America’s 45 million smokers. I am not a moaner or a whiner. But I’m getting fed up. I’d like to get the government off my back.” This immediately captures the reader’s attention; such a statement leaves a reader with the urge to need to know what Archie has to say next. Archie’s target audience is not aimed exclusively towards smokers only but for non-smokers as well. His statement, “If you’re a non-smoker you may think the current attempts to ban smoking in America have nothing to do with you. But if you give me two minutes, I 'll tell you why I think it 's important that you know what 's going on and how it 's going to affect you.” Archie is committed to explain the cause and effect of banning smoking in America to individuals who do not smoke, thus persuading non-smokers to be on the same team as smokers who will be affected by

I was assigned the rhetorical appeal, logos. Logos is based off of reasoning, facts, using statisics and logic to persuade the reader. For my example I found an anti-smoking adverstiment. The advermisensts goal is to persuade viewers to not start smoking. I believe this is an example of logos because the adversiments lists facts that smoking will kill you. The facts state that smoking will cause a raise in your blood pressure, wrinkles in your skin, may cause heart attacks and may cause cancer. The adverstiment includes true and logical facts that are hard to agrue with. The logos rhetroical appeal is based of using reasoning to convince a reader or viewer. The ad also does this by displaying a picture of a gun being loaded with cigarettes,