Colorcomm: A Case Study Of Colorcomm

Methods Overview

Key Public

ColorComm is a non -profit organization aimed at providing professional development to women of color in the communications industry. The organization, founded in May 2011, has grown from a discussion during a luncheon between current board members to an organization with chapters throughout the country. The organization aims to aid members in cultivating a strong network of like-minded individuals in the communications field. Through the organization, members gain mentorship, professional connections, and a sisterhood. The company's caters to many power players and rising leaders within the industry, which has brought them much success; however, the company wants to capture a younger demographic. These women are college students and young professionals in the Communications industry. ColorComm hopes to attract younger members and to raise awareness about their brand so that young professional know the benefit and opportunities associated with membership to ColorComm. Through this information we have narrowed down the companies target public to be women of color, ages 18-24 that are interest or have a stake in the field of communications. We choose this target group because these women are currently students in the

We distributed the survey to young women attending Howard University, Cathy Hughes School of Communications. At the beginning of our survey, we asked several demographic question to ensure that we were capturing data from our target public. We asked the participants for their sex, concertation and classification. Following the demographic section, we asked seven questions to help us understand how our key public feels about professional organizations. Our rationale for our questions developed from secondary research and we relied heavily on Buzz Marketing Group 2015 Millennials Professional Organization