ipl-logo

Comparison Of Auburn And Uab's Institutional Promotion Video

1346 Words6 Pages

Alabama has many public and private colleges to choose from. When going through high school some students are set on what college they want to attend. While others go all the way up until their senior year not knowing which college they want to go to. Using college fairs, emails, and in this instance promotional videos, colleges can specifically target students. Both Auburn and UAB used similar techniques in their videos. These techniques include camera angles, soundtracks, drone shots, and others. The “Welcome to Auburn University” and UAB’s Institutional Promotion Video demonstrate that you don’t need words to have an effective sales pitch. Auburn's video is more successful in persuading applicants to choose to attend Auburn because of its …show more content…

How they represent these social events are also similar. Both Auburn and UAB present live action shots of athletic events. Athletics are a big strategy of unifying a school. Auburn’s video shows many examples of this including, multiple clips of the football team diving into the end zone, tackling opposing teams, along with basketball games where they slam-dunk the ball. Similarly, UAB shows the same basketball imagine. But at this time UAB football hadn’t been reinstated so the only football image was a clip of the football team running onto the field. What colleges have found and have strongly implemented on campus is the importance of athletic events. Those surrounding UAB can specifically attest to this. When funding was cut and the football program would no longer be able to compete, an outrage transpired. The community of Birmingham and the state of Alabama as a whole came together in order to raise funding for UAB. While not going to the extreme of cutting their programs, Auburn is going through the hardships as well. In an Al.com article John Talty highlight the significant funding Auburn is allocating to athletics but is not receiving in profits (Talty). The cost of athletics is very expensive and creating videos that will hype up those sports and attract students who will be very active in athletic events is very important. Not only are students attending the college for the curriculum, they are also coming for the student

Show More
Related

Corey Myers Case Study

436 Words | 2 Pages

A month prior to the retirement of Auburn head softball coach, Clint Myers, a former football player turned in a complaint stating there was abusive treatment and sexual harassment from the coaching staff. On July 20th, a 14-page essay was sent on behalf of attorney Martin Greenburg. Nemeth filed it as a sexual discrimination complaint. the letter was claiming that Clint Myers knowingly let his son have relations with Many members of the team.

Read More

Summary Of Why We Hate The Smart Kids By Grant Penrod

923 Words | 4 Pages

In Grant Penrod 's essay, Anti-Intellectualism: Why We Hate the Smart Kids, Penrod argues that intellectualism is declining in America, not because of poor education or electronics, but because of the current public perception of intellectuals (Penrod 762). Penrod first supports his argument with the example of an Arizona high school football team who receives praise and attention from their peers for winning the championship, while the debate team, science team, and the decathletes, who achieved the same feat, were barely recognized: The football team from Mountain View High School won the Arizona state championship last year. Again. Unbeknownst to the vast majority of the school 's student body, so did the Science Bowl Team, the Speech and Debate Team, and the Academic Decathlon Team.

Read More

Black College Football Research Paper

592 Words | 3 Pages

Recruiting is an important factor in any college sport but most definitely in football. With HBCU football programs possessing a negative image this unfortunately veers young athletes to take another route. People don’t want to watch 1 star athletes play football, harsh statement but true in its validity. HBCU football programs are starting to appear on TV more than it has in the past and this is a great thing to see as an HBCU football player. We understand we aren’t the most popular but we’re doing the same thing they’re doing just not in the spot

Read More

Texas Tech Vs Sam Houston University Essay

681 Words | 3 Pages

The sports programs are a vital fundamental in universities as they bring attention and fame to them. Every university is best in a different sport and some even play a sport that others don 't have an interest in like Polo. There is another thing that is important to the sports program which is the mascot. The mascot is the face of the school like how the Texas Tech is the "masked raider"(Texas Tech, Masked Raider) or like how Sam Houston is the "bearcat"(Sam Houston, Mascot). Texas Tech is most famously known for their "Olympic sport in Soccer, Volleyball, Softball, and Track & Field" (Texas Tech, Olympic sports).

Read More

College Athlete's Deserve Monetary Compensation?

1821 Words | 8 Pages

Do College Athlete’s Deserve Monetary Compensation? The importance of college athletics has vastly increased over the last century to the extraordinary level that exists today. More than 420,000 college students participate in twenty-three different collegiate sports annually, a number that is continually increasing (NCAA.org). The National Collegiate Athletic Association (NCAA) is “a membership-driven organization dedicated to the safeguarding of the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom and throughout life” that institutes the rules regarding collegiate athletics in the United States (NCAA.org).

Read More

Community College In Liz Addison's Two Years Better Than Four

1259 Words | 6 Pages

Liz Addison’s essay, “Two Years Better Than Four,” was first published in the New York Times Magazine back in September of 2007. Addison went to two community colleges and majored in biology; earning her degree in 2008. In her essay, she is responding to Rick Perlstein's article “What’s the Matter with College?” in which he claims, “College as America used to understand it is coming to an end” (211). Addison refutes Perlstein’s claims by saying, “My guess, reading between the lines, is that Mr. Perlstein has never set foot in an American community college” (212).

Read More

The Advantage Of Community College Athletics

802 Words | 4 Pages

Colleges simply do not have a lot of money, so they can not afford to have sports. However, this writer 's take on the money issue is that, the institution has to find a way to make money, even if that means charging a fee in the tuition. The college has to give every chance they can for the student to be successful. The college gives the theatre student a chance to go on to further their dreams, they should do the same with athletics. Now, this writer knows that it cost more money to build a football field and have equipment for the players than to build a theatre.

Read More

Ford Ethos Pathos Logos

640 Words | 3 Pages

The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

Read More

College Athletes Should Not Get Paid Essay

441 Words | 2 Pages

Remember back then when teachers made us pick our college,and we were obsessed that we even made posters etc. So now that you are in college in the college you dreamed to go , now is your responsibility to represent your college either playing a sport or something else. Now think about what college you go to represent you will have to represent your mascot to . if the sport they are playing does not make them rich or famous is because they did not put too much dedication. “But the players or athletes who are good and entertain us those are the ones who will get paid”-source B. “When you go to college you go for a degree not a paycheck”-source

Read More

Nfl Football Vs College Football

770 Words | 4 Pages

College football is getting to be as popular as professional football. In some areas of the country, college football is a lot more popular than NFL football. In Nebraska for example, Memorial stadium in Lincoln becomes the state 's third largest city on home football game days. The stadium becomes a sea of red as fans dress in the team colors in support of the Cornhuskers. Almost as popular as discussing the games themselves is discussing the ranking systems.

Read More

East Carolina Budget Case Study

1086 Words | 5 Pages

Introduction Previously, I worked for East Carolina University Admissions as a Tour Guide. East Carolina’s Admissions, just like many other universities, are constantly working on marketing and enrolling students. This is what helps them maintain their funding and budgeting to meet all the needs of the students. A university may not seem the typical everyday business, but it is still one that requires major budget planning and control.

Read More

Lick Perlstein's Two Years Better Than Four

1259 Words | 6 Pages

Liz Addison’s essay, “Two Years Better Than Four,” was first published in the New York Times Magazine back in September of 2007. Addison went to two community colleges and majored in biology; earning her degree in 2008. In her essay, she is responding to Rick Perlstein's article “What’s the Matter with College?” in which he claims, “College as America used to understand it is coming to an end” (211). Addison refutes Perlstein’s claims by saying, “My guess, reading between the lines, is that Mr. Perlstein has never set foot in an American community college” (212).

Read More

Essay: Why College Athletes Should Be Paid

978 Words | 4 Pages

The million dollar question; should college athletes be paid? This is an immense debate, but if you were to ask me, I would say yes, college athletes should be paid. There are a plethora of reasons why college athletes should get paid. College athletes should get paid because of the amount of time they put into their sport, the amount of money everyone else is making off of them, and their overall importance to the school. There are a myriad of reasons that people can argue the opposite way, but, the reasons they should get paid definitely outweigh the reasons they shouldn’t get paid.

Read More

Summary Of Taylor Branch's Article On Student Athletes Get Paid

1142 Words | 5 Pages

Alexis Griggsby October 17, 2017 Should I Get Paid? Taylor Branch wrote an article on Student Athletes the article is called “The Shame of College Sports”. Branch talks about is that college sports make so much money and thrive off of the back of Student Athletes but the student athletes do not get paid in the time that they are in college. Also throughout the article is how the National Collegiate Athletic Association also known as the NCAA and how it is extremely corrupted.

Read More

Chariots Of Fire: Movie Analysis

962 Words | 4 Pages

The movie Chariots of Fire directed by Hugh Hadson tells us the true story of two British athletes, Harold Abrahams and Eric Liddell, participating in the Olympic Games in Paris in 1924. One of the athletes is Eric Liddell, a Scottish preacher who tries to honor his faith and the Church. He is convinced that God is pleased when he realized through his sport itself. The other one is Harold Abrahams who is an English Jew and a student fights for his personal recognition in society who still reject him because of his religion.

Read More

More about Comparison Of Auburn And Uab's Institutional Promotion Video

Related Topics

Open Document