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Content Theory Of Motivation In Research

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Which content theory of Motivation you consider the most suitable in present business scenario and why?

Motivation:

In psychology, Motivation is one of the most frequently used words. Motivation refers to the all factors which activate or move the organism. Let’s take an example, we can observe that a person work very hard at every task assign to him, thus from this we infer that this person has motive to achieve. We can see the presence of motivation when we see that people work toward certain goals.

Motivation can be technically called a process of initiating action. Motivation is not always directly observable. It is inferred and used to explain behaviour. When we ask “What motivates a person to do a particular task?” Directing behaviour …show more content…

• A goal motivates a person to organize his action. Hunger is a need, eating food to satisfy hunger is a goal. Hence goal is related to the need. But, in certain cases, behaviour of a person is also guided by his intrinsic goals. It means that behaviour of a person does not always need an external goal. Thus, a goals can be an intrinsic or an extrinsic for an individual.
• Need is a feeling of deficit of something required by an individual. Thus to satisfy his need, an individual works motivationally to achieve it. The needs are of different types. The basic need of hunger is a physiological need, which arises out of hunger for food. The needs for excretion and urination are also physiological needs. The need for contact with other persons is a social need. The other social needs include need for prestige, status, affection, self-esteem, and so on. An individual becomes aware of his needs when they are not fulfilled. A need may be broadly categorised as primary or physiological needs and secondary or social needs. Motive refers to goal which are directed behaviour within the organism that drive behaviour. Motives direct the activity of the individual towards person’s …show more content…

Thus the needs of hunger, thirst, sex, temperature regulation and rest occupy the lowest step in the ladder. According to Maslow, when these physiological needs are deprived for a long period, all other needs fail to appear. We must eat to live. The bio-chemical processes which sustain life get their energy and chemical substances from food. Food deprivation results in contractions in the stomach which are felt by the individual as hunger pangs. When this happens, the individual spends energy in trying to get food. Factors like habits and social customs also influence eating behaviour. We can go without food for weeks but we cannot live without water for more than a few days. The brain directs the organism to obtain water. Sex need differs in many respects from hunger and thirst. Sex is not vital to the survival of the organism but is essential to the survival of the

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