Descriptive Statistics Paper
Data analysis and statistics for this research comprised the descriptive statistics and inferential statistics. The descriptive statistics were to determine mean, alpha-coefficient and, the inferential statistic was multiple regression analysis.
4. RESULTS General information on population The entrepreneurs in garment industry generally were female equal to 54.52 percent. The majority of the firm size was medium and small size. An average year of the international business run was 11 years, as well as, for a business run in CLMV markets was 8 average years.
Research results of international experience, learning and knowledge capability, risk taking influencing international marketing capability
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Correlations, means, standard deviations, tolerance and VIF
Variable IMC IE LKE RE Mean SD Collinearity Statistics Tolerance VIF
IMC 1.000 5.504 0.721
IE 0.769* 1.000 5.593 0.835 0.366 2.733
LKE 0.804* 0.740* 1.000 5.627 0.763 0.395 2.532
RE 0.704* 0.731* 0.705* 1.000 5.543 0.837 0.406 2.462
*p< 0.001), proving to hypothesis H1. The learning and knowledge capability had a positive influence on the international marketing capability (P < 0.001), proving to hypothesis H2. The risk taking had a positive influence on the international marketing capability (P < 0.01), proving to hypothesis H3. Figure 2 presented:
Research results of interview Corroborating quantitative data, researcher had interviewed the top executive, 10 cases, from garment industry who traded and invested in CLMV market. The findings were the following.
Learning and Knowledge Capability The general opinion of 10 executives expressing in the same direction, the international experience positively affected the international marketing capability of garment entrepreneurs in CLMV, according with the quantitative research. The experienced entrepreneurs in the international marketing knew processes, rules and trading procedure. They well understood different customer needs by a country, in particular, the CLMV countries. Meeting customer requirement, the experience was needed owing to the different attitude to a new product or brand acceptance of customer in CLMV
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