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Analyzing The Image And Meaning Of Diors

1220 Words5 Pages

This report will analyse the image and meanings of Dior and highlights its importance. Dior is a French fashion house and a couture brand with a recognition and taste for its Parisian style, class and sophistication. In a poster advert, the positioning of the text and images should be easy to follow and are balanced as well as being careful on the position of the subject matter. This assignment will analysis three images as well as their positioning, colour and gender as well as further information regarding the subject matter.

Images can be a great way to get across information quickly and efficiently because they are attention-grabbing. According to Mintel 2017, Millennial women are highly engaged in the beauty category and remain prime …show more content…

In addition, the colour used in posters can make the subject matter stand out from the background due to the fact that using complementary colours in the colour wheel allows the human eye to focus on the subject matter even more. This is significant because the advertising and marketing industry use a technique named Colour Psychology. Colour psychology is remarkable as it is used to play on the consumers’ mind and emotions in an attempt to attract them into purchasing their product and/or service (Art Therapy.) The usage of colours is consistently used in an attempt to make the consumer feel hungry, calm and many …show more content…

The reason to why the model is not smiling is because a direct gaze and smiling represent the desire to please, and that pleasing is a strategy for social success. Moreover, the desire to please is a message you send out to people about your past successes in the social hierarchy. Additionally, this could be because she is holding the lipstick which creates a different persona. The way that the model is positioned makes the viewer feel like the model IS the definition of The Addict woman. As said by Dior Makeup creative and image director Peter Philips, “The Addict woman is spontaneous and trend-setting and we try to represent all of those characteristics in the colour range and in the

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