Dove Real Beauty Campaign Analysis

Advertisements have an enormous impact on consumer 's behavior and can also have an effect on their representation of society as a whole. Today, women are held to high standards of beauty from the mass media and advertising that are unnatural, unhealthy, and unrealistic. It is important to assure women of their beauty and make sure they are confident enough to ignore messages that can make them feel as though they are not enough. Dove is an influential beauty brand that has made an impact on how society portrays women of all shapes, sizes, ages, etc. They have been working on a "Real Beauty" campaign that has continuously spread positive messages for women all over the world. Dove has recently revealed a short advertisement for their Real Beauty

Doves Campaign targets a younger audience with ages ranging anywhere from 18 to 35. Although Dove mainly targets women, they "Do have a line specifically for men called Dove Men+Care. Men are the secondary target market and don 't receive as much attention when it comes to marketing costs and campaigns" (Cole, DeGothseir and Grodofsky). Dove 's targeted audience attract products that are affordable and effective; they are more expensive than the store brand but less expensive than high care skin lines such as La Mer and Lancôme. Between these ages, women are conscious of their skin and body and are also fully aware of flaws that Dove products may help to conceal. Dove creates products to help consumers embrace their natural characteristics. A Representative from Dove explained that they have "partnered with leading experts in the fields of psychology, health, and body image to create a program of evidence-based resources, including parenting advice, to help young people form healthy friendships, overcome body image issues, and be their best selves" (Dove). Dove appeals to women of all social classes but targets a younger audience. Dove products help amplify natural beauty and they are suggested for sensitive skin, and their main focus is hygiene and health. A researcher at Brigham Young University found that the more frequently girls read magazines, the more likely they were to diet and feel that magazines influenced their ideal body shape. (Kilbourne). There is multiple ad

In advertising, there are many approaches used to advertise a product, they are called the marketing approach. To be successful in marketing, like the worldwide marketing campaign of Dove for Real Beauty, sponsors receive a system or an arrangement that comprises in making a professionally composed promotion to impact customers in purchasing the publicized item. To create a viable commercial, publicists tend to utilize particular lexical, syntactic, and expository highlights. The Dove campaign for Real Beauty, uses most of the conventional media outlets to publicize the idea. It is conducted through various processes including social media, print media, digital media, word of mouth, etc. Social media is one of the major platforms that enable the organization to increase its sales in the global market. Advertisements for the campaign are designed to suit the target media. However, the adjustments do not change the main message of appreciating the real beauty in the women. The brand always uses happy women of all races in their advertisements because unrealistic portrayals of beauty, including those portrayals that exist in the media, urge girls and women to aspire to a