Dunkin Donuts Research Paper

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Dunkin' Donuts is the world's largest chain of coffee houses. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories.[10] Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running in the U.S. The company has more than 12,000 restaurants in 45 countries worldwide.
Every day Dunkin' Donuts is ready to offer its guests, who stop for coffee and baked goods next items:
1. A high-quality coffee from 100% Arabica coffee beans, hot and cold drinks on its basis. Dunkin’ Donuts uses a secret coffee recipe that people love because it’s a consistent, smooth, never bitter, rich tasting cup of coffee that they can get every …show more content…

At first it is coffee, the main product that appears as the main for coffee house. Dunkin’ Donuts’ coffee heritage goes back 66 years – something no other leading restaurant brand can match. There is used 100 percent Arabica coffee beans so coffee has its own specifications, which are recognized by the industry as a superior grade of coffee. Based on Dunkin' Donuts Quality specifications, coffee is milled and processed specifically for the company. Dunkin’ Donuts’ variety of coffee flavors includes Mocha, Caramel, Blueberry, Cinnamon, Coconut, French Vanilla, Hazelnut, Raspberry and Toasted Almond, among others.[10] All these types of coffee beverages are served any time of the day. Dunkin’ Donuts uses a secret, proprietary coffee recipe that people love because it is delicious and excellent. For example, Dunkin’ Donuts’ popular Original Blend coffee is balanced and smooth and appeals to a very diverse customer base. It reflects a traditional American taste which guests can enjoy on-the-go, any time of day. Dunkin’ Donuts’ coffee excellence team features some of the world’s foremost experts on coffee, dedicated to helping Dunkin' Donuts brew the perfect cup each and every time. All experts travel regularly throughout the world, tasting as many as 300 cups of coffee each day in order to choose the highest quality coffee beans for Dunkin’ Donuts. Dunkin’ Donuts sources its coffee from a …show more content…

There are over 70 varieties of donuts offered in Dunkin’ Donuts. In its history, Dunkin’ Donuts has developed hundreds of varieties and flavors of donuts. Franchisees sell a mix of donuts that are tailored to the regional preferences and the demands of their guests. For example, some of regional favorites are the Sour Cream Donut in Chicago and the Peanut Stick in upstate New York. Recently the chain introduced new Cheesecake Squares, filled with smooth and creamy cheesecake filling. New varieties are usually offered for a limited time throughout the year, such as OREO Cheesecake Squares and Raspberry Cheesecake Squares. That program helps to identify items that are popular among clients and make profit for the restaurant. Then the most popular are included in the menu. As the brand has expanded into new markets throughout the world, Dunkin’ Donuts has extended its donut menu by introducing new varieties created specifically to appeal to local tastes of different countries. For example, restaurants of Dunkin’ Donuts in Asia offer Pork Floss Donuts, yeast donuts topped with dried pork and often paired with dry seaweed topping, as well as Mochi Rings, which are donuts made with glutinous rice. Over the years, Dunkin’ Donuts has built on its rich bakery heritage with the introduction of bagels, muffins, croissants and other delicious baked goods. Customers really enjoy when the company experiment with unique shapes and flavor combinations, and

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