These advances have not only increased employment but also created different industries as a result. This is one of the reasons that technology is so significant to economic growth. ICT have also inspired other establishment of a global market that didn’t exist before. Through the online marketplace citizens and businesses of all countries/world you can buy and sell goods to anyone in minutes; by doing so it increase the economy’s trade exchange. This digital global marketplace connects individuals in fulfilling their needs and also becoming part of the foreign exchange market; transferring money from one currency to another through online payment services.
Market size and forecast by value and volume Built-in appliances have a huge growth in India. Rising population, purchasing power and increasing expenditure on promotional programs and by companies in order to aware customers has led to the growth of the built-in appliance segment in India. High-end consumers are seeking more lifestyle-based home products today. Whirlpool’s Built-In appliances strategically entered India, when the awareness about cuisines, food and appliances was at its pace. People have now realized that Kitchen is an important part of their home and also a way to peep inside the lifestyle of families.
It gradually becomes a national trait aligned with cheaper labor force that attracts the developed countries. In other words, the developed countries are willing to progress manufacturing outsourcing in China. Moreover, market demand boosts in the stage of economic development, therefore, there are massive amount of potential opportunities occurring in the market place. With increasing amount of the FDI, China is constantly absorbing knowledge and learning skills from innovative technologies and trying to help local business development. As a result, the GDP is rapidly growing since 1995 (World Bank Data 2017), which indicates that the purchasing power of customers is sharply boosting in the domestic market.
Competition is high in the clothing industry, but good strategies plus skills, hard work and commitment from Ted Bakers team has enhanced the attention given to the company in the clothing industry. Ted Baker working culture has enabled it to attract a huge customer base and this has put it in a position to compete with well established brands such as Primark. By opening new stores in the overseas market, the company is positioning itself to become a market leader in the lifestyle designer brand
Despite high price for many of these goods, the brand popularity stable increases. The fashionable wear of the company, made from new, high-tech materials. This allows LULU to give premium prices to its customers. The company continues to have one of the highest sales in the retail industry. It has a leadership position in the growing athletic wear market.
It may lead to permission for private investments and FDI in multi brand retail as well. It would exponentially increase the competition allowing Walmart, Target and Alibaba to enter the retail market space. The present political situation is a major boost for the industry and if sustained would act as a positive factor for the businesses. Economic: For the past decade, the overall disposable income has been on the rise. It allows the customers to make more and more purchases and thus boosting the feasibility of the online market in the first place.
is focusing on brand awareness and product improvements by increasing its financial investments in marketing and advertising. They are expanding their retail footprint by opening more stores worldwide, and they are looking to keep up with the adoption of cost-leadership strategies competition, through the implementation of product differentiation strategy, hoping to continue to be the leader of new technological innovation. - Apple Inc.’s future strategic position Apple Inc. still believes itself in the growth or development as it brings new hope and improves products to market in the near future. Apple Inc. is the most innovative product developer and the image of Apple Inc. is positive. It allows to cover the integration with its distributors, suppliers and competitors.
Internet marketing and advertising catalogues, television set, radio can be utilized for that marketing function of products. Fashion shows may even help to your publicity function of the merchandise. Marketing Objectives Increase customer equity Increase purchase frequency among "plus size" customers Continue to grow by extending the Zara fashion brand Increase brand awareness and favorable attitudes among consumers Zara 's main corporate objectives are growth through store expansion in large highly populated cities and maintaining a competitive advantage through the constant release of a variety of new fashions regularly. The marketing objectives to increase brand awareness and extend the Zara fashion brand will contribute hugely towards achieving the overall objectives particularly the store expansion. 2.6 ZARA’S Brands success and SWOT analysis: Inditex Annual reports: Sales Distribution-Zara’s sales distribution was 65%, Bershka 10%,Pull &Bear 7%, Stradivarius 6%,Massimo Dutti 7% and Oysho 2%.
M&S can also increase sales and revenue, as M&S has access to a new market, and sells goods and services to a bigger market. In addition, many customers are willing to purchase at M&S that has prestige, and other businesses are likely to partner with M&S that has expand business globally (Pendleton, n.d.). Thus, prestige can be gained when doing business in emerging markets. One of the advantage of emerging markets is establishing brand and
Tweens are now much more strongly targeted by marketers and businesses than were the previous generation; girls predominantly are targeted more than boys. In a fashion context, tween girls are intensifying their influence and their consumer power in the market. Tween fashion retailers have been rising and developing recently in response to the market's interest and demand for tween fashion. The tween girls' fashion consumption has a feasibility and is seen a major developing marketing phenomenon one that is predicted to expand. More development will be noteworthy in providing age-appropriate clothing range for the market.