Introduction Producers of commercials use the elements of rhetoric so they can convince their audience. Producers use all three elements of rhetorical in their commercials. Logos is used to convince viewers by providing statistics, facts, or figures. Ethos is activated when producers use someone who is considered a respectable authority figure to provide reliability and credibility. Pathos convinces viewers by evoking an emotional response. Most advertisements contain at least one element of rhetoric; however, some commercials may use more than one element to ensure they can feel confident their ad will produce the response they are anticipating. In this essay, I will analyze some commercials and define what elements of rhetoric they are using as well as explain why the producers of those commercials chose that specific one. Producers take advantage of rhetorical elements to convince people to buy their products, whether it is pathos, a tug on the heart strings, or logos and facts, producers thoroughly take advantage of this to sell their products. 1. OxiClean Versatile Stain Remover This commercial promoting an OxiClean stain remover has generated a large amount of sales for this company due to the rhetorical devices used. This commercial not only uses logos to convince their …show more content…
This commercial is incredibly heartwarming and cinematically beautiful, set in a field of flowers with a beautiful mountain range in the back, this commercial is designed to evoke an emotional reaction. Obviously, producers of this commercial used pathos, the rhetorical device that takes advance of people’s emotions to convince them. By featuring dressed up pets running around, it evokes a warm and fuzzy feeling, one that people are most likely to remember the next time they are shopping for
This is a logical statement because who does not need more energy after being tired from shopping. Kairos is also used in the advertisement. The video talks about women shopping for their spring wardrobe and the video was aired during the spring time. This is a form of persuasion because it uses the timing to help promote their main message. One last form of persuasion would be the whole advertisement.
Nate Giusti 27 March, 2023 Professor Moroles English 105 The Use of Rhetorical Strategy in Television Advertisement TV commercials are a large part of modern advertising, and they use a variety of rhetorical strategies to promote products. Rhetorical analysis is a process of examining and interpreting a rhetorical situation to understand how it works and to evaluate its effectiveness in achieving its purpose. There are three main types of rhetorical analysis: logos, pathos, and ethos. Logos refers to the use of reason and logic in a text.
The impact of advertisements over the last few decades has transformed tremendously due to the close relationship between media and pop culture. Ads have switched from simple black-and-white newspaper columns to star-studded, mascot-driven television commercials that engage the viewer on a deeper level. The reason for this switch stems from the producer’s responsibility to impose the correct ethos, pathos, and logos on the consumer to convince them to buy their product in an attention-grabbing way. Ethos refers to the credibility of a source, pathos is the emotion received, and logos deals with the logical, statistical side. In partnership with their bee mascot, the Cheerios commercial from February 2023 utilizes ethos, logos, and pathos to
Advertising has become one of the most influential and effective tools that business uses to promote their products. They have one purpose, and that is to persuade viewer into purchasing their product by making their product appealing. The advertisement I chose to analyze is the Gatorade “Sweat It. Get It”. The content of this ad is “You have to burn some to earn some” or “You have to take action for extraction” This one minute commercial stars a cashier at a gas station, and a typical person buying Gatorades.
Countless larger companies utilize powerful rhetoric strategies to create a certain image of their product and convince consumers to purchase said product. The car company Jeep aired an advertisement during the 2020 Super Bowl, which attempted to sell one of their newer Jeep Gladiators. The company based their advertisement on a familiar and comical movie and included widely-known actors. The advertisement included fun dialogue and eye-catching imagery that allowed audiences to stay intrigued in the story and idea being expressed. The advertisement portrays to all possible consumers, through effective strategies, that the Jeep Gladiator aids drivers in making each day new and exciting.
Have you ever gotten persuaded into doing or buying something? There are things called rhetorical devices that many speakers use to persuade their audience. These are called ethos, pathos, and logos. Ethos is used to show the authors credibility. Pathos is when the speaker touches the audience’s heart and emotions.
Throughout this analysis, I will be explaining the ways that Budweiser is persuading its beer buyers. Also, how it attracts different people around the world into watching this emotional commercial and how some people are left feeling some type of way afterward. In order to understand the rhetoric analysis of this specific commercial, every clip, sound, and character play a big role into persuading and achieving it. In addition, Budweiser’s persuades its viewers to pay close attention to every detail that is being shown in the commercial. This is not the only commercial of Budweiser that shows a heart warming story.
We feel are most important rhetorical appeal we use is Ethos it´s important to use that we have a strong standing ground amongst our consumers that way we can always talk to them about our product and how we can improve it for them, Logos is one we feel to be almost as important as Ethos but doesn't just cut it for Logos we will talk about what goes into Faux Coffee and simple how it's better than coffee and other products like it, Pathos is the last one we worried about because we are sure that are fan-base would do it for us but for the pathos in our ad we intend to show people talking and drinking Faux Coffee and having a good time that way people will think of us when they're having
These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
In conclusion, the Chevrolet Silverado commercial “A Boy and His Dog” is an extremely effective commercial. The writers use of emotional persuasion, ethics, and logical situations create an advertisement that develops a relationship between the viewer and the product. It is an excellent balance of persuasion and entertaining throughout the entire commercial that creates an interesting and effective advertising campaign. It is this type of persuasive commercial that exemplifies an effective use of rhetorical
The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos, through its image and implied meanings. The first and most evident of the rhetorical appeals is the appeal to emotion. The advertisement evokes a sense of sympathy for the tiger displayed and makes the audience feel that it is his or her obligation to help the defenseless circus animals. The metaphor being that the tiger is a puppet being controlled by the ringmaster, showing this form of entertainment is cruel to the animals. By tugging at the audiences heartstrings, Lega Antivisezione, is able to grab the audiences attention and effectively fulfill the advertisement’s purpose.
i) Pathos ii) Logos Explain how the advertisement had used the rhetorical appeals identified in Qn 3 to persuade the audience of its choice. The advertisement uses Pathos to appeal to the reader’s emotions. Many readers are emotionally connected to their pets and upon seeing such an ad, they would be less likely to consider not drinking and driving
Whether it is a pop-up ad, flyer, billboard, or television commercial, it is inevitable to not see a single commercial as one goes about their day. Sponsors will constantly find a way to advertise their product or service, even if it is not wanted. People will go to extensive lengths to avoid watching commercials at all cost, whether they use an ad blocker or buy a subscription service, they want to evade any interruptions that may disrupt what they actually want to watch. Despite how annoying commercials can be, they are an essential aspect of a company persuading people to buy their product or service. The main way sponsors use commercials to persuade is the use of classic rhetorical appeals, such as ethos (appeal to ethics), logos (appeal to logic), and pathos (appeal to emotion).
The word choice throughout the advertisement has a powerful effect on the audience. Phrases such as “there’s no second chance” stick out because everyone wants to be health conscious when it comes to their body and oral health. The diction presented throughout the advertisement informs the reader that using Crest toothpaste is the smart thing to do. Logos, analogy, and diction are efficient in this particular advertisement. The audience the advertisement is directed towards is potential customers.