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Consumer Purchase Intention Essay

925 Words4 Pages

Title: : Determinants of consumer Purchase Intension: A Study on fast moving consumer goods in Lahore.
Abstract
Extraordinarily minute has been written on consumer purchase intention in the context of fast moving consumer goods in Lahore. The study will examine elements which exhibits the influencing consumers purchase intensions. The data will be collected through survey technique which will include self-administrated questionnaire. The non-probability sampling technique will be used to collect data from respondents and regression analysis will be used for the purpose of derivation of results. The study sample size will be 250-300.
Introduction:
Purchase Intention is the obscure promise to one’s self to buy the product again whenever one …show more content…

According to his Study brand image is significantly and positively related to the purchase intention.
This study will show the purchase behavior of the customers that how general public attract to make purchase of the branded product in FMCG Industry and also disclose the important attributes which are quite necessary to capture the purchase intention of the customers. This research helps to categorize that among these aspects which factors have significant effect on the purchase intention of the customers. Present research also explains the customer satisfaction and Purchase intentions towards Product quality and their relationship among each other.
In this incredible world where penetration in the market in the presence of competitors is very difficult and demanding, it is very much important to determine the exact features which the consumer wants. It will help the marketers to focus on the features of the product that are significant and are positively correlated with purchase intentions of the customers. The customer driven approach is applied to find out the perception of users to have an exact idea about liking and

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