Examples Of Ethos Pathos Logos

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- Observe a commercial on TV or in print and analyze what persuasive techniques the creators of the commercial are using. Are they using Ethos, Pathos or Logos? What claims are they making? What type of appeals are they making? What is their argument or logic? https://www.youtube.com/watch?v=S1XM4INk8l8 Advertising is an idea on how to convince or persuade a group of people to analyze, buy or implement the given message and embrace it. Lot of times the objective of the advertisement is making people to buy a certain kind of product or service, so it is safe to say that marketing companies convince with their persuasive visual techniques. Take as an example the McDonald’s adds, the make use of Ethos, Pathos and Logos, the different modes

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