Filipino Culture In The Philippines

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Introduction To this day, Filipino-made films are cherished by many because of its diversity and the wholesomeness of the story. Often than not, mainstream films are considered to have big budgets, commercially-made and distributed by the biggest production company that the country has. Producers rely extensively on the well-known cast for the revenue of the film and do not make an effort in conceptualizing quality stories. Decades have passed and Philippine mainstream films still focuses more on influential and bigger names in the industry that they think would equate to good films. (Lim, 2016)
Background of the Study According to a journal article on Nora Aunor and the Philippine Star System, it is observed that standard film-historical focus on producers and directors, also the vital structuring during the 1960s to mid-1970s of Philippine independent cinema would be the local movie stars that initiate a star system. In the filmography during the 60s, the most active production studios were associated with the era’s biggest stars such as Fernando Poe Jr., Joseph Estrada, Dolphy, Amalia Fuentes, Susan Roces, Chiquito, Gloria Sevilla, Eddie Rodriguez, and a lot more. It is concluded that in order to examine the politics of difference, as seen from contemporary Filipino movie stars, were according to their respective personas. An example of this could be Richard Gomez’s masculinity, Robin Padilla’s rebelliousness, Aga Mulach’s wholesomeness, Rosanna Roces’s unruliness, Judy

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