Fred And David Case Summary

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After analysing the internal and external factors, Fred & David can be generated two possible strategic options for the future.
1. Brand Awareness: Fred & David promote awareness of brand by developing a website. Hire the internet search engine optimization company for high appear in Web search result. Creating the social media (such as Facebook, Twitter) that can discuss with customers directly, light of purchasing product items. If the customers like the products, they can share freely about our products. So more people are easily aware of our brand. The other way is advertising the printed media, such as newspaper, journals and magazine. Advertising the TV series is more effected for brand awareness. All of above facts are possible facts

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