As with Facebook, Nike has individual feeds for its subsidiary brands, including golf, basketball, FuelBand, Nike.com and football. Nike uses twitter to update readers on new products, answer customer questions, show videos and get detailed feedback. This popular social media enables feedback for product or company improvement. It allows people to view and state their opinion or rather comment on photos and videos. This gives Nike a competitive advantage because it exposes the company to a primary source of information on their target markets reaction to the products.
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
2005 in reference no ). Engagement on Facebook accounts for the public ways social audience can interact with brand posts or make them show up in their Newsfeeds and those of their Facebook friends.  There are many methods by which people can engage with Brand post’s content, by sharing, liking, commenting or clicking through, is what makes Facebook such a powerful, versatile network for marketers.  To find Engagement of brand page evaluate the effect of the content characteristics, such as content type, media type, day of posting and time of posting, over the level of online engagement on a Facebook brand page. There are many possible ways to measure the engagement Rate first is the number of likes over the content created by the page moderator, second is number of comments, third is number of shares and fourth is interaction
Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
Moving on, a digital marketing agency also analyzes the techniques used and gives recommendations on whether to use a strategy or not. Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.
In the same time, keeping people up with your new events will definitely attract them to come and give a try. From another perspective we have to remember that sending emails is a perfect direct way to reach your clients. Many people nowadays open their email box instead of the newspaper and read their messages. Providing awareness of the upcoming shows, promotions and activities will help the company get a bigger number of guests visiting the locations. YouTube is eventually getting a lot of users lastly, so providing good images or videos on the website, can make a difference when a client is choosing between your hotel or the competitors’.
This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing. With the increasing number of people joining social networking sites for free using social networking services, these websites have become a suitable platform for marketing purposes. Advertising and marketing a brand on these websites can help you gain recognition and popularity of the brand and the company that owns it. Social Media Marketing gives you the opportunity to interact with their customers and potential customers.
It is a way for users to express their ideas and connect with people from around the world. There are no limitations to what types of entertainment you can access now or where in the world its from. Because of social media, its easier to multitask and watch various things across different platforms. It brings a new meaning to entertainment and how we obtain it. Saha writes in her article “How Social Media Has Changed the Entertainment Experience”,“Enabled by the mobile viewing experience, the owners of content are today able to distribute their content in a way it will suit the expectations of the audience” (socialnomics.net).
2. Information Search: In the process stage where consumers could search online for information, through their corporate websites, forums groups, social networking sites, YouTube or google search for product reviews/advertisements
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.