ipl-logo

Burger King Stereotypes

1065 Words5 Pages

In IB SL Language and Literature, we are focusing on mass communications, which includes advertisements. Today, advertisements aim to please the masses but many companies use sexual innuendos to catch attention and say you could get what is presented such as sex if you buy this item(s). Many apparel company advertisements suggest that if you wear their clothing, you will attract the attention of a good-looking man or woman. Two such companies include Calvin Klein and the Gap. We focused on Gap and the gender roles/stereotypes they presented in their ads, such as social butterfly for girls and young Einstein for boys. With these stereotypes, many people change to fit the status quo so to say of today’s style.
Similarly, many fast food chains such as Arby 's, Mcdonalds and Burger King use gender stereotypes and sexual impressions to sell their food. In the following written task, I wrote a letter to Daniel S. Schwartz the CEO of Burger King. The ads are ads released in the 2000s, including the “Long And Beefy,” “Blow One and Swallow,” and “It’ll Blow Your Mind” advertisements. In each of these ads, there are sexual and inappropriate messages, especially for the audiences Burger King is presenting to. These ads reach children and families.
These ads are some of the many ads that bother me because I know this company is not selling sex of any type, oral or not but BURGERS. When I saw these ads I could only think what do the parents of these kids think when they see the kids

Show More
Related

  • Rhetorical Analysis Of Two Ways A Woman Can Get Hurt '

    1730 Words  | 7 Pages

    Longaker and Walker identify how dehumanization effects emotion by discussing, “The Nazi pogrom, Jews were often made to do disgusting things—scrub toilets, relieve themselves publicly—to make them seem less than human and more deserving of cruel treatment and even mass extermination” (212). Similarly, advertisements can dehumanize individuals, like women, by portraying them in grotesque situations or environments. As a result, a society lessens respect for these individuals and creates a mentality that fosters abuse. Kilbourne tries to illuminate this issue by presenting various advertisements that are suggestive of women, and elaborates on the effects these advertisements have on society. For instance, alcohol companies tend to target women with advertisements like, “A chilling newspaper ad for a bar in Georgetown features a close-up of a cocktail and the headline, ‘If your date won’t listen to reason, try a Velvet Hammer’”

    Read More

  • Master Of Desire Rhetorical Analysis

    187 Words  | 1 Pages

    Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

    Read More

  • How Does Chipotle Persuasive Fast Food Stereotypes

    449 Words  | 2 Pages

    All they want from their audience is to talk about their brand, there is no such thing as bad publicity. After seeing this video fast food eaters will definitely be more careful with

    Read More

  • What We Are To Advertisers And Men's Women Summary

    148 Words  | 1 Pages

    In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

    Read More

  • Turning Boys Into Girls Michelle Cottle Analysis

    266 Words  | 2 Pages

    In the entertaining article “Turning Boys Into Girls”, Michelle Cottle enlightens the readers of how unrealistic depictions in media and advertisements are increasing men’s attention to self image in order to show the damaging effects media has when targeting the insecurities of men and women. Michelle Cottle utilizes relatable language to inform the readers of the effects the media has on men’s body image and how it “levels the playing field” for women. Cottle writes words like “beef-cake” and “whippersnappers” to appeal to younger males. The word choice implements a conversational tone that youth will find easier to relate to. She targets young men and boys to reinforce how damaging media and advertisements are.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • Annotated Bibliography On Stereotypes

    792 Words  | 4 Pages

    In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Violence Jean Kilbourne

    1431 Words  | 6 Pages

    Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

    Read More

  • Rhetorical Analysis Of Mcdonald's Mcdonalds

    739 Words  | 3 Pages

    Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.

    Read More

  • Effects Of Gender Codes In Advertising

    1396 Words  | 6 Pages

    (Ravelli and Webber 2016: 203). Throughout this paper I will be talking about how advertising makes gender codes and if they affect how I view individuals, and if they affect the way people view me. I will also be addressing if there are different codes, like class codes that may affect the way others and/or I view individuals. Lastly, I will be explaining how using a sociological perspective can help to think outside of gender codes and realize that it is not something that should be seen as normal.

    Read More

  • Astro Boy Gender Stereotypes

    720 Words  | 3 Pages

    Growing up as a child in the early 21st century I, had Power Puff Girls, Dora, Winx and Angelina Ballerina forced down my throat. That is until my brother came along and Astro Boy, car racing, video games, and Teenage Mutant Ninja came to my attention. Today I will be sharing my views of people on the cause of gender stereotypes in texts, throughout the many years of modern age. Throughout the years, gender stereotypes against females and males have been lessening. These are still present in the modern social age; this has happened through social media, children books, ads, and movies.

    Read More

  • Essay On Gender Roles In Advertising

    1065 Words  | 5 Pages

    Yet, in the realm of advertisement, there seems to be a fundamental difference in the way men and women are portrayed. The women are portrayed as a sexual object, fragile, and exotic whereas men are portrayed as dominant, powerful, physique, tough, independent, and aggressive. The advertisement today 's plays very important to influence the customer decision, and through various research evidence that gender, sexuality, and advertising are

    Read More

  • Stereotypes In Advertising Essay

    503 Words  | 3 Pages

    Stereotypical Ads: Clorox Bleach Television ads have been around in the U.S since 1941 and have aired all around the world ever since. Most of these ads seem harmless and try to convince the viewer to buy the company 's products, but some companies take their ads a little too far. In 2007, Clorox Bleach aired a commercial called, “The Laundry Timeline.” This commercial was extremely stereotypical towards women, mentioning how women are the ones who do the laundry in the household and made the assumption that the woman 's’ parents and grandparents did the laundry in the family. In “The Laundry Timeline”, women are portrayed as house cleaners and useless in the working world, through the use of symbolic items, using the word “your” as an idea that the watcher is in the ad, and the idea of pathos to catch to the viewers attention, in order to get people to agree with their statement and to buy their product.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    Unilever’s personal care brand Dove was chosen since it was the first to show women in advertisements as they were. Their posters and TV commercials challenge stereotypes and draw attention to the distorted idea of how a woman has to look like. A small selection of former and recent advertisements were chosen to show the development in the brand’s marketing strategies. Since the focus of this paper will be on the representation of women, only advertisements including women are to be analyzed but still they are assumed to be characteristic of the brand’s advertising during that

    Read More

More about Burger King Stereotypes

Open Document