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Dc Healthcare Case Study

1054 Words5 Pages

Abstract: This piece of paper will focus on the global ambitions of the case study company which have been allocated for research and discuss about the techniques and tools that can be used to analyse and evaluate the opportunities available in the country in which we want to extend our company operations, then describe the main business opportunities present in the country that are related to our organisation. Introduction: DCC is the case study company for this assignment which is a global deal, advertising, appropriation and business support administrations group, composed and managed over four divisions, which are DCC Energy, Technology, Health Care and Environmental. Out of these four divisions, I have selected DCC HEALTH CARE for my …show more content…

In term of global ambition, company’s main aim is to secure access to natural overseas resources and turning the company into a global player and developing the company into one of leading companies or may be the leading company, along with the aim to keep assembling a growing, maintainable and cash generative business which reliably provides returns on aggregate capital utilized fundamentally in front of its cost of capital. Selection of Country and process of analysing opportunities in that country: To achieve the global aims of DCC Healthcare and to extend our company operations, as a member of globalisation investment decision group I would suggest selecting the emerging country Brazil. According to me, PESTEL analysis will be appropriate technique to evaluate opportunities in Brazil for our company, because it will not only suggest positive impact of factors for our organisation but also involves the negative issues that can affect our plans and operations, it also evaluate the changes that are happening in the business atmosphere. Pestel Analysis of Brazil is as follows: Political: • Market Friendly …show more content…

Legal: • Easily launch of new products by foreign businesspersons. • Low labour rates. • Less restrictions in import and export of goods.(Salyards, 2000) From the pestel analysis of country, we can conclude that in terms of doing business in Brazil can be profitable for our company and can achieve our organisation’s goals of becoming a leader in medical companies but for final decision of investment we should narrow this evaluation and find out the opportunities related to our company which is all about pharmacy and medical equipments. Main Business Opportunities in Brazil: DCC Healthcare is a division of DCC which deals mainly in medical fields providing medicines, medical equipments to hospitals or other final customers. So when it comes to evaluation of opportunities in Brazil, then we should focus on the opportunities which are available for pharmaceutical companies in Brazil which Is the stream of our company. Brazil is the second largest pharmaceutical market of Latin America(Kermani, 2006), but to avail all the opportunities of the country our company have to go through the rigid rules and policies of government for pricing of medicines and for intellectual

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