Global Company Challenges

Challenges of a Global Company

The expressions “Global Company” and “Multinational Company” may seem to be alike, but under closer inspection one may notice that there are different characteristics.

A Multinational company has investments in other countries, but do not have corresponding product offerings in each country. The focus is more on adopting the product and services to the individual market.

When an enterprise has made investments in other countries, but the products and services are marketed under the same coordinated image or brands in all the markets it is revered to as a global company. In other words the product offerings are similar from one country to the next. For instance a global software company would sell the same product

International expansion requires enormous capital investments in many cases, along with the development of a specific strategic business unit (SBU) in order to manage these accounts and operations. Finding a way to capture value despite this fixed organizational investment is an important initiative for global corporations.

Leadership: The final factor worth noting is attaining effective leaders with the appropriate knowledge base to approach a given geographic market. There are differences in strategies and approaches in every geographic location worldwide, and attracting talented managers with high intercultural competence is a critical step in developing an efficient global strategy.

Combining these four challenges for global corporations with the inherent opportunities presented by a global economy, companies are encouraged to chase the opportunities while carefully controlling the risks to capture the optimal amount of value. Through effectively maintaining ethics and a strong public image, companies should create strategic business units with strong international leadership in order to capture value in a constantly

This would have meant a devaluation of the currency, giving Nigerians less spending power, and in turn discouraging financiers from backing MTN’s planned expansion. It would also make imported equipment more costly. Political problems can also affect the share price.

Lack of telecommunications skills and capacity.

Regulators often lack experience in competitive environments. Also, operators have problems in finding and retaining staff with the technical skills required for operating and maintaining complex telecommunications systems, and providing specialised, high-level support for network problem resolution and emergencies. In many cases, experts are flown in, but countries like Nigeria offer too few flights for the demand, and journeys are long and time-consuming.

Assumption of Similarities

One answer to the question of why misunderstandings occur is that many people naively assume that certain similarities exist among all people of the world; they expect that simply being human makes everyone alike. Unfortunately, vastly different values, beliefs, and attitudes that vary from culture to culture are often overlooked. Saying that “people are people” is a common trap, even when it reduces the discomfort of dealing with