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Green Organics Case Study Ecommerce

2744 Words11 Pages

Research question
Should Green Organics implement e-commerce into their business in order to increase sales revenue and increase new market shares?
Introduction
Green Organics is a Cosmetics Company which sell product that is made from natural material and are made traditionally with Thai style remedy. These products attract customers in the area of Pattaya city especially Russian tourists in the summer holiday. However, when it isn’t the right season the business tends to do poorly in sales due to their main target market is only on tourists.
Rationale
Green organics have a lot of customers during summer, but when it’s the other season there are not that much tourists and the business receive low amount of profit. It will be a good opportunity for Green Organics to have a chance to increase their market shares, tries to increase sales revenue and also reduce cost by the use of e-commerce, it will also implement other features such as interface with consumers and will …show more content…

They can use E-commerce to help them boost their brand loyalty and eventually more sales will come from Thai customers not just tourists.
From the decision tree it shows that the option to take E-commerce is more expensive than the current option because the costs are higher due to the combination between the current cost and the e-commerce cost but for option 1 it may yields the business more profit in a longer term because of the increase in brand awareness and brand loyalty which leads to a higher market share due to the increase in potential customers level. However, the use of decision tree didn’t consider a qualitative factor which is its main disadvantage because it only consider the scientific figures which are theoretical and it could fail due to other external factors such as

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