Winter Sonata was an excellent hallmark not only contributes to the flourishing in K-Pop industries, however, it helps to increase the gross domestic products (GDP) of South Korea. Winter Sonata excellently presented the diversity of attractiveness atmosphere in Nami Island (Naminara Republica), foods and culture through the drama and become one of the most visit country in Asia. This is the starting point where the K-Pop recognized as an epidemic in mass media. This epidemic called as Hallyu (Korean Wave). The Associated Press (March 2001) reported that pop culture in Asia was once dominated by Tokyo and Hollywood has changed and diverted to Hallyu.
The hallyu or Korean wave portrays an unprecedented frame of Korean popular culture by the Korean media alongside the line with commercial nationalism. As a result, the Korean wave is manifested as a regional cultural trend signifying a triumph of Korean culture (Hyejung, 2007, p. 3). Different Korean entertainment productions such as movies, television shows and k-pop are enjoyed globally. A report by the Korean Culture and Information Service (KOCIS, 2011a) about Korean dramas explains how this global phenomenon has become widespread around the world. In the Philippines the k-drama Boys over flower was a big hit, and their two biggest broadcasting networks both regularly air Korean dramas which are dubbed into Filipino.
Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people. Furthermore, Korean trend did not invade only to Thailand, but also other countries in the world: both eastern and western. Korea can make an amount of money from this cultural penetration – from the trend. Being a medium of cultural diffusion to several
Most analysis’ deal with the immediate reaction of viewers after they complete watching a television program; cultivation theory is based on a long term basis that sets it apart from other theories according to Signorielli. “Cultivation implies that some viewers may develop new conceptions of social reality though viewing for others may result in the maintenance of existing conceptions of social reality” (1).
Even if the people that lives in another country are highly influenced by the Korean culture and they are adapting it too. Most of the people find Korean pop culture attractive because it exhibits a combination of singing and dancing plus they are really good looking. As said a while ago, this is an example of being mentally influenced. Maybe you have been already experienced bumping into someone that speaks languages that were used by other countries because another influential trait is the languages that we use or speak in our everyday lives. Some of the Filipinos use foreign language because they need it for business purposes.
Some media organizations have concentrated on expanding economic control over all parts of the production process to boost benefits. Conflict theory is applied in how the media control the information. Ownership of mass media is highly focused in the hands of a little number of individuals and is exceedingly profitable for them. In this manner, the mass media are a source of monetary imbalance. Aside from the profit gained by the owner, the broadcast of Raffi and Nagita wedding gives impact on society.
It has become a means of communication, discovery and self-presentation, it is undeniable that the mass-media has profound effects on the development of the thoughts and attitudes of individuals. Whether consciously or subconsciously it infiltrates our minds and alters our perceptions of how we see others. The cultivation theory developed by George Gerbner (1967) conducted research on the impact of mass media and how as humans we inadvertently are influenced by the symbols and portrayals of the media. Through this, we construct a sense of self and who we are and aren’t. It is pivotal in reaffirmation and creation of attitudes we have.
Due to its greater influence, the social responsibilities of television media are being more significant. When producing reality programme, television media must be aware of what impacts it will have on the audiences, and make sure they are in positive way. And of course, the audiences themselves also have the responsibilities to recognize the impacts and then make a wise choice among the bunch of reality shows. This paper illustrates the reality shows’ social impacts and introduces the social responsibilities of television media with the cases of “Keep Running” (name used to be running man) and “Where are we going, dad?”
There are many reasons why people watch television including entertainment, to get information, to keep up with fashion and trends among others. Theorists have proposed some theories to explain why people watch television and why people interpret what they watch the way they do. Theories that explain this phenomenon include the uses and gratification theory, the hypodermic needle model and the reception theory. The theories offer divergent perspectives on why people watch television and although the perspectives and in opposition to each other they offer good insight on the subject matter. The three theories are the focus of this paper so they are used to offer insight on the reasons people watch television.
Even in Western countries, where pop culture is a thriving business, many also turn to hallyu products as another choice in a repertoire of cultural products. Of course, the language barrier is not a problem for hallyu, as Korean pop music (Kpop) can be heard in establishments in countries where it is more popular. The Philippines is one of the countries with a large following of hallyu. It has remained popular here since the importation of Korean drama until the influx of Koreans in major cities; many factors explain this, such as cultural proximity, regionalism, historic similarities, and others. But perhaps the most important factor dictating the popularity of hallyu in the Philippines is the country's economic and political openness to anything foreign.