Hsbc Bank Swot Analysis

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SWOT ‘Provides a framework for analyzing strengths and weaknesses (internal) and opportunities and threats (external)’. (Nadine Pahl, 2009, p. 4) SWOT analysis analyzes strenghts to mitigate weaknesses and to leverage potential available opportunities in the market environment. This essay will critically contrast and compare position in the financial sector, business strategy and performance of the following two banks: HSBC bank (The Hongkong and Shanghai Banking Corporation) and National Bank of Egypt (NBE).
The banking sector in Egypt plays essential role in an economic growth and development of the country. ‘The banking sector consists of commercial banks, which are local banks and non-local banks. It also includes specialized
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NBE is the oldest commercial bank in Egypt which gives a ‘warm’ feeling of trust to the customers as the bank has been for a while in the financial market. NBE offers very strong investment service and has established a number of mutual funds that support the Egyptian capital market. Hence, such relationship with mutual funds can provide a great support from the government. Location of NBE branches throughout different governors of Egypt provides another opportunity in terms of ‘first choice’ as a bank in rural areas where there is no much choice to pick a bank, the customer just will go to the one available in the…show more content…
They should not be limited to their product offerings focus on more innovative ideas
They need to develop easy to use online tools
For better understanding of a competitive advantage of international banks over local in Egyptian market, it is necessary to perform a SWOT analysis of any international bank to contrast and compare its performance and strategy in relation to a local bank. Below is the SWOT analysis of HSBC bank in Egypt.
HSBC is well-establishe international bank founded in 1865 in Hong Kong. It is one of the largest banks worldwide with the total assets equal US$2.67 trillion. HSBC has offices in 86 countries around the world. The main services it provides in Egyptian market are personal and business banking, as well it provides borrowing, investment and transfer services.
The main strength that HSBC has always been an innovative bank by providing different kinds of loans, Internet banking, etc. As well HSBC has built a strong brand position in the financial

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