Casino gambling has expanded more rapidly than any other form of gambling in North America (Hsu, 1999). The basic objective of casino marketers is to invite patrons into the casino, to induce and maintain playing activity while in the casino, and to promote future casino visits (Eade, 1997). Thus, understanding why customers attend in large numbers to casinos has greatly assisted marketing strategists in their success. From a “situational characteristic” perspective, casinos are marketed as vacation destinations for those who would otherwise not have opportunities to be pampered and surrounded by wealth. This is reinforced in casino marketing, which also uses “incentives,” such as free drinks and VIP service (Eade & Eade, 1997).
In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011). Huawei, being a multinational company is affected by the external business environment. As such the impact of the external business environment factors on Huawei’s marketing strategy are explained by the PESTEL Model as follows: 1. Political Factors Political factors include laws and legislations which are of great importance due to the fact that they enclose many aspects of a company policy. Through regulatory bodies, the government implements policies that affect businesses in various ways (Vrontis and Pavlou, 2008).
According to research done by Renn Shaw Hughner (2), customers decisions are based on perceptions and subjective feelings. First of all, it presents the value as environmentally friendly (Universalism). For example, some companies build up their image as low environmental impact and grow locally. They can deliver the message that it is environmentally safe and citizen can consume them without concern. Companies deliver the ‘’concern for safety’’ message to the customers that you should care about your family and the environment so you should do something to prevent the harm from preservatives and additives.
Macro Environment Analysis Pest Analysis is used to analysis external macro environment that offers opportunities or threats to a company (Kolter and Armstrong, 2008). The PEST analysis is all generally considered to be an uncontrollable environment which out of the company control. PEST standing for Political, Economic, Social, and Technological. Political Analysis The growth-orientated policies of the US government help companies foster the business growth. In this context, US policies offer Nike the opportunity to modernize their product (Research and Markets, 2007).
Melissa and Josh are thrilled to finally go out to the new amusement park in town, “Tick-Tock on the Wheel." Word had spread across the city like fire caught on a rope, and the exhilaration seemed to please them all. The main ride meant to captivate the thrill-seekers was the ferris wheel, which supposedly had magical features. Many did not believe in this and labelled it as a superstition, but this did not lessen their excitement. Josh was experiencing another excitement, one that filled his stomach in knots.
PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful. Alphabet Games has to aware of these external changes to make necessary changes. Economic factors: Are firmly identified with social ones. The economy experiences a progression of variances connected with general impacts and droops in economic activity.
(2005) policies that outline their environmental policies and are changing their strategies to be environmentally friendly. Having this awareness of how the business behavior can impact on stakeholders helps business people to be able to acknowledge the fact that where they operate exist a community, and therefore pollution can impact them also. Corporate social responsibility helps reduce operational risks and hence attracts customers for its reputation of sustaining the environment. However CSR is of importance only if the management and leadership of a business incorporate to produce better results. Management is needed in his case for organizing and staffing ideas so as to monitor implementation on how best to protect the environment and therefore it needs strong leaders to align the people needed.
In addition, open more stores in crowded location, particularly on big cities such as Tokyo, London, Hong Kong. Pop up stores in festivals/carnivals in those particular cities would increase more attention from the customers. Product The product must target on an all age range of the customers with high quality. The company should have product that meet the demand of customers, group product for couples, families, friends would be a great way to increase the production line. The package should provide in eco-friendly way (paper wraps only / avoid plastic wraps).
HR 's impact in meeting the goals has been evaluated through SWOT analysis which looks at the internal strengths and weakness and the outer opportunities and risks (Grichnik, et al., 2014). Figure 9: SWOT Analysis 2.4. Impact of Government and EU policies on Tesco Every country where Tesco operate has their own laws and regulations; there are regulations that directly or indirectly affect the business of the company (Kramar, 2014). Some of these regulations include, Employment policy Governments have real impact in attempting to invigorate business. For instance, the present government is more willing to support business productivity so that Tesco is more focused in global markets and hence make occupations.
PESTLE analysis is include of political, economic, social, technological, legal and environmental factors. PESTLE is a business tool that used by companies to track and analyse the macro environment in which the company operate. This tool is very useful which help in overall growth and development of organization after learning from the past mistake and working for future. The first factor is political factor which include such as law of land, taxation policies, rules and regulation, trade restriction and so on. For instance, Maybank Malaysia has been influence by the policies, rules and regulation which introduced by the Malaysian government.
Destination Orlando: Exploring the Sights and Sounds of America’s Favorite City Orlando, Florida is an amazing city – so if you’re planning a trip to this magical place, you will not be disappointed with all that it has to offer. There is always something to do in Orlando, as former visitors may confirm. From major theme parks to fabulous dining options to unique outdoor activities, the possibilities are vast and varied. Whether you choose to spend all of your time at one amusement park, or you opt to see as many of the local attractions as you can, you may be surprised at how quickly the days and nights go by when you’re in Orlando. You probably won’t have time to fit to everything in one trip, but that’s why so many vacationers choose to
With its already popular landscape, tourism can lead to a lot of business. Also, with the agriculture it can have fresh concessions always ready. This is why the Blue Ridge is going to be an amazing region to build one of the most wonderful amusement parks in the