Rolls Roy Pestel Analysis

1402 Words6 Pages
Introduction
Rolls Royce Group Private Limited Company outlines, creates, fabricates and administrates engine for use on Air, Land & Sea. Of which, air is its major business division. The Aerospace division comprises of civil aerospace and defense aerospace while Land & Sea divisions involved of marine, nuclear and power systems (Reuters, 2015).

Rolls-Royce was once an electrical and mechanical business that established by Sir Frederick Henry Royce in 1884. In year 1904, Royce had successfully built his first motor car and was introduced to Charles Rolls. The good impression of Charles Rolls on Royce’s two-cylinder car had brought the co-founder of Rolls-Royce together (Rolls Royce and Bentley, 2012). Rolls-Royce was then founded in March, 1906 and is headquartered in London. With its world leading manufacturing power, it is now one of the world's largest multinational aircraft-engine manufacturers in both civil and defense aerospace industries in over 135 different countries (Amarnath, 2012). Rolls Royce is still recognized as one of the eminent and prestigious brand for its high-class quality, dependability and top of the line innovation supplier to its clients.
…show more content…
Macro-environmental are uncontrollable factors that influence a business’ strategic planning, decision making and operations (Chartered Institute of Personnel and Development, 2015). However, by understanding its macro-environmental factors, the business could take advantage of these factors and maximize their opportunities, whilst minimizing their threats. The 6 factors of PESTEL analysis include: Political, Economic, Socio-cultural, Technological, Environmental and Legal factors. In this case, it highlights the contextual information of the civil aviation competition of uncertain environmental, political and economic anarchy for flight

More about Rolls Roy Pestel Analysis

Open Document