EXECUTIVE SUMMARY
TD Corporation is preparing to launch a new department store specifically for party supplies called Party City. Party City is positioned world wide by the slogan “Nobody Has More Party For Less” – indicating that the store offers more in the way of desirable product features and benefits at a competitive price. TD is taking advantage of the lack of resources for this market on the island. Party City will target multiple age structures of the population because the various events that are planned throughout an individual’s life-cycle. Other target markets will include those from the Psychographic and Behavioral segments. Through the psychographic segment, TD Corporation is tapping into the emotions of the consumers by
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They offer products similar to Party City, but their supply is very scarce. Just recently they opened up their market to include supplies for Halloween supplies, but again, are very scarce with their supply. Because Moylan’s Party World has similar products as Party City and because it is a locally owned business, the mark-up to prices is very high. A costume sold at Moylan’s Party World can be found online at a much cheaper rate and that is including shipping.
• The Dungeon came to Guam in the early 2000s and catered only to Halloween supplies such as costumes and decorations. They would be closed more than half the year only to open up during the Halloween Season, which usually started in late August. It was not until the late 2000s that they decided to add more products for more occasions. Their products were the same products that were offered online at Oriental Trading, but once again, were marked higher than ordering from Oriental Trading directly with
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They too are owned locally and are considered a department store as well. Their value proposition of “Shop 4 Less” is very attractive, but at the same time the quality of the products is not so attractive. If an individual is putting together a quick, last minute party he or she may find all that is needed at Shop 4 Less, but might not get the quality they would if they were to buy their products at Moylan’s Party World (if Moylan’s Party World even carried the same product). A lot of the party supply products found at shop for less is equivalent to the products found at The Dungeon: the difference is, of course, in
Nevertheless, when the last weekend in September rolls around, be prepared to be scared. At $36 for general admission, there is access to all haunted houses, all operating rides, and live entertainment at no extra charge. Monsters like the Joker, the Grim Reaper, and more roam the park throughout the night, but if the creepiness is too much, vendors perched throughout the park sell “Monster B’Gone Necklaces” so the ghouls don’t diminish any fun. Since the public enjoys being scared at Halloween time, the main focus is predominantly the haunted houses.
Molly Young starts “Sweatpants in Paradise” with an experience that most people can understand which is going to the mall. Young says that people go into the mall and the shopping environment alters our perceptions of time and space. Young writes, “Depending on your mien and mood, this reemergence will feel sharply good or bad. The shopping wormhole affects everyone differently”(Young 726). Everyone goes into the mall knowing exactly what he or she wants or just to look.
With the peak time of tourism coming around Halloween, the town and business owners had to figure out how to have a consistent flow of business. Sleepy Hollows used theme-based tourism in their attractions to drawn people in. In ABC’s News Video we heard from the
Cluggy's Family Amusement Center is a popular destination for families looking for a fun day out. The amusement center offers a variety of attractions, including arcade games, go-karts, laser tag, mini-golf, and more. However, in recent years, Cluggy's has faced stiff competition from other entertainment venues in the area. As such, it is important for Cluggy's to analyze and evaluate its marketing strategies to ensure continued success. This report will analyze, discuss, and evaluate the ideas based on evidence to inform marketing decision-making for Cluggy's.
Las Vegas has remained a dominant vacation destination. “people go just as much for shopping, partying, restaurants, and shows as they do for gambling” (Hoium 1). When considering revenue alone, only one third of income that Las Vegas brings in is solely from gambling, where as, in Atlantic City almost sixty percent of their revenue is dependent upon the gambling industry. Atlantic City needs to shift the focus from gambling to family oriented events. If the City can create a family atmosphere with shopping, restaurants, kid-friendly attractions, and nightlife, they will have the whole
Lobby and Office Decorations If you 're lucky enough to have a great boss who loves the holiday, you might be able to decorate your entire office as well as have cubicle decorating competitions. While you might not have the budget to buy everything you need, you can use cheap DIY Halloween decorations.
Many children dress up in costumes and go to other
Happy Halloween! By Teresa Schatz, Randi Miick, Elizabeth Castillo The colors are bright, the dead come alive, and the cool air is freezing. Halloween is a fun time of the year to have fun and show others your creative and unique costumes; each costume is a part of that person and their personality.
Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers
Tiaras & Pearls is a fun spot for a girl to be pampered. Their theme is to treat the customer like a “Princess for the Day” by allowing first class service. There are 13 service packages that are offered to customers. The prices range from $50-$900 with other services available at larger prices. When interviewing the owner Tracie Pugh on February 15, it was noticed that business was not as business as the pass.
The costumes that most of people wear are scary costumes with blood involved to make it look as if they are the “walking dead”. This is a tradition that came with the Celts dressing up in something scary to overcome their fears or fantasies (Trevarhten 7). Though many wear costumes to be scary, some take advantage of this night as well to make fun of others. Halloween as a uniquely constructive space for engaging racial concepts. Holidays have been theoretically described as
SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the
Victoria Island is the vibrant and the most alluring spot of the city that is genuinely called as ‘a city within a city’. It serves to be the home a wide agglomeration and array of hotels, upscale restaurants, malls, nightclubs and bars. The island is the most exclusive and expensive destination of the city that allows you unlimited opportunities of amusement and fun. Apart from that, it also serves as the focal point and hub of all the main commercial and economical activities. “The bar beach” is the soul of the island,
A call center is a central place or a network of placed where telephone calls are handled by an enterprise. A call center has the ability to handle a considerable volume of calls, forward those to qualified agents, and log them. The standard processes and the related performance measures in a call center are analyzed by using simulation methodologies.
, (2016), digital touchpoints may influence consumer experience with the brand and how it could give the retailer a sense of route to engage with each user in providing emotional and cognition content that determine its success. Digital touchpoint refers to the different stages: the awareness, consideration, purchase, retention, and advocacy stages of interactions that an