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Importance Of Consumerism

2074 Words9 Pages

Abstract
Consumerism or consumer movement is very important towards consumer, environment, industry, and economic growth. The issues of consumerism are always a big concern among consumers around the world. Therefore, in this research, we have studied a top retailing company in Malaysia which is AEON Co. (M) Berhad. The purpose of conducting this study is to examine about the consumerism issues faced by AEON. By examining this study, we found out that there are two main consumerism issues faced by AEON which are food safety and advertisements issues. Besides, the issues faced, we also found out that AEON is trying hard to make responses on solving the issues. AEON succeed to obtain Halal certificate to solve the food safety problem. In addition, AEON also gave promotion and voucher to their loyal customers and tried to provide a better service to fulfil their customers’ satisfaction. These actions had AEON to become a trusted and social-friendly company.

What is Consumerism?
Consumerism is an action that organized by some groups or government which has the purpose on protecting the consumer from unethical business behaviour. In Malaysia, there is a non-governmental organisation that set up an association namely Federation of Malaysian Consumers Associations (FOMCA) which is the head of thirteen consumer associations in Malaysia to protect Malaysia’s consumer. So, what is the importance of consumerism?
The Importance of Consumerism
Consumers
Consumerism protects

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