Julianne Elwell
Inside Sports Broadcasting
Dr. Whittle
17 May, 2023 Chapter 5 of the book and lecture mainly talked about the history of ESPN and how it has changed over the years. ESPN debuted in 1979, but I learned in this chapter that ABC purchased 14% stake in 1984 and then bought the remaining stake of 85% from Texaco for a total of $227 million. It was shocking to me to see just how much they spent on the company; I knew sports were a great source of money, but never knew just how much. As we have mentioned in the past chapters, sports have been moving online more straying away from cable. In this chapter I learned that in 2011 ESPN hit 100.1 million subscribers and has seen a decline in subscribers since then. It furthers the argument that sports are slowly moving to streaming services. In Chapter 5, I also learned about what narrowcasting is and how ESPN used it. They focused on the target audience of men and aired content that would draw them in such as the X games and the ESPY awards. It was more broadcasting of various events expanding their content.
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In this chapter I learned that there are more the 400,000 hours of sports programming available to fans, and most likely even more due to the rise of streaming. These live programming is what is keeping cable afloat for now, due to people wanting to watch sports live sharing the experience with thousands across the world. However, sports programing are not enough to save the cable industry. This causes sport networks to try to figure out a way to combine the old and new model of TV and streaming. From this chapter I learned what linear programing was and that it is when they schedule events and programing back-to-back to maximize
In the article titled, “Arrogance, Deceit, Oversaturation At Root of NFL’s Ratings Decline”, CBS Boston writer Michael Hurley provides a long list of reasons as to why he believes the usually strong viewership and high ratings of the NFL on TV have gone down dramatically this year. Hurley touches upon a myriad of varying potential causes for the decline of the NFL’s ratings in order to provide his audience, likely sports fans, with an idea as to what exactly is going on to create such a problem. Although Hurley notifies the audience of various factors that may be causing the ratings to go down, his argument lacks depth and credibility due to an evident lack of ethos. Furthermore, Hurley seems to undermine the problem’s complex nature by hastily
Zimbalist firmly believes that these issues can be resolved by eliminating the industry’s antitrust exemption. As a result of this exemption, there is a competitive imbalance on the field as teams, specifically their owners, have access to monopoly profits from media and television networks. This book overall successfully demonstrates the issue of competition off the field. This is a high-quality source due to its author’s credentials and the argument it presents. Zimbalist is one of the most respected sports economist and in his book he presents an argument that none of my other sources do.
The BIG 10 conference strived to rationalize an educational function without a tax exemption. Bob Thompson, president of FOX sports felt strongly about the deal with the BIG 10, and it benefited both parties involved. Thompson stated, “College Football generates a level of passion you don’t see in other sports. With its long history of successful schools and teams, and size and strength of TV markets, the Big 10 is extremely important” (Gardiner, 2007, p. 10C; Heistand, 2006; Wolverton, 2007).
People are watching more things over the internet now and lots of sports are suffering a drop in ratings, not just baseball. With a higher supply of baseball games being televised and on the internet, it is natural for the demand to drop. The only reason football seems more popular is due to the fewer number of games compared to baseball. In recent seasons, MLB had revenues topping $8 billion. The author questions how a company or organization can be dying when it takes in that much profit every year (Brown, 2014).
John Eisenberg, a former sportswriter, writes about the creation of the NFL on pages 325-326 of "The League”, written in 2019 to celebrate the 100th year of the NFL. It tells an important story, to sports fans, about the start of the NFL and achieves his purpose of praising the hard work of the original NFL creators in the 1920s-1940s through specific details of the first Super Bowl, the impact of the rules created, and their feelings after finally achieving success. First, Eisenberg uses specific details about the first Super Bowl to set the scene of the impact of the NFL creators' hard work. Throughout the book he includes specific details about games.
In one of his many quotes, Lewis Lapham speaks about what he believes sports represent in America, how the fans pay to see, “a world in which time stops and all hope remains plausible” and how the games are about much more than just winning or losing. This is not evident in the behavior, observed by H.G Bissinger in Friday Night Lights, of the town of Odessa, Texas. I disagree with Lapham’s claim that sports are more than just winning or losing, but agree with his claim that the hope felt by the fans is an illusion. For the vast majority of people, sports in America solely represent winning or losing.
For example, he states: “In 2010, the National Football League earned $9 billion in revenue while the National Hockey League generated the least revenue among the four sports, still totaling $2.7 billion!” (“Athletes and Compensation”) This quote provides the amount of revenue from each sport, which proves to be a ginormous sum. The author uses this statistic to show that although athletes are paid quite a large amount, they still earn back most of the money they receive through revenue and profits.
When I first signed up for sports communications the last thing I thought I’d be doing was not only meeting people like Mike Breen, Jim O’Connell, Steven Sheer, and Joe Yanarell, but speaking to them on a first hand basis and getting to know about their line of work. Each and every speaker not only told us about their line of work but told us about their stories on how they got to where they are and why try fell in love with what they do along the way. The three speakers that stood out to me the most were Mike Breen, Jim O’Connell, and Steven Sheer, but I would like to quote Joe Yanarell on a couple statements that seem to fit into each and every one of these men’s stories. First off, Mr. Yanarell said “you are going to fail and learn from it.” This quote goes a long way
“The NFL returned to America’s second-biggest television market after a two-decade absence in 2016, but that didn’t result in more people watching the NFL. In fact, the NFL on FOX, the network that shows most of the Rams’ games, saw a decrease in its TV ratings in the Los Angeles market for 2016. According to the St. Louis Post-Dispatch, the 12 games shown by the Los Angeles FOX affiliate in 2016 reached, on average, 8 percent of L.A. households. In 2015, the Los Angeles FOX affiliate reached, on average, 8.3 percent of L.A. households. (The one Sunday Rams game shown on CBS this season also declined from CBS’s 2015 L.A.
ESPN is one of the largest and most established sports media companies in the world. It covers a wide range of sports and has a significant online presence, including its website, mobile app, and social media accounts. Fox Sports is a major sports media company that covers various sports, including the NFL, MLB, and college football. It has a significant online presence and also has a TV network that broadcasts live sports events. Bleacher Report is the closest equivalent of Barstool, as it is a digital sports media company that covers a wide range of sports and has a significant online presence.
In his essay “Gil’s Sportsplex”, Gil Fried states that Gil Giles is always obsessed with softball and thus, he tends to invest a sportsplex after he retired (1). Fried introduces Gil’s backgrounds that he is a former police officer without any experiences in running a sports facility (2). Elsewhere, Fried demonstrates various industry analyses about sportaplex, for example, the definition of sportsplex is a facility offering multiple indoor and outdoor sports (2), and the “Sportsplex Operators and Developers Association (SODA)” propose some guidelines for implementing a sportsplex, such as “developing a needs assessment, feasibility study and preliminary design”(2). In addition, Fried cites CT sportsplex information, which includes the location, population, the charging fees, sponsorship packages, and the competing component research, as a frame example for Gil’s sportsplex (3-4).
When TV broadcasting contracts are make, these bring in even more money which is then paid for by advertisers paying them. All those t-shirts, hats, programs, etc. that you buy all go towards the profit the league and owners make.” The NFL is like the big business of the sports world. And what do big businesses have?
ESPN: Everywhere sports profit network - businessweek. Retrieved from http://www.bloomberg.com/bw/articles/2012-08-30/espn-everywhere-sports-profit-network Leavitt Parker. (2015). ESPN makes super bowl home in scottsdale. Retrieved from
When the media did show the female athletes they always showed the negative plays in the clips of commercials making the girls look bad and weak. “Womens sports continues to be covered in ways that convey the message to audiences that women's sports
The love this world has for sports is something people have never seen before. So many people would die to play the game they love, but why not talk about it or entertain them while the game is being played? A sports broadcaster or sportscaster is a professional who reports on many athletic events on radio or television. In the field, there are different types of broadcasting. Sportscasters who specialize in running commentary can be one of those types, and the majority of sporting events will feature both of them.