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Interactivity In Journalism

1275 Words6 Pages

Do Journalists welcome Interactivity from readers?
The aim of this paper is to explore whether, through the development of the internet, the increase in interactivity between news organisations, journalists and consumers has had an effect on news content and the way in which journalists create that content.
Why is interactivity so Important?
The arrival internet and exponential rise in people taking in mobile news over the last few years has eliminated the distance between traditional news and the general public allowing for far more interaction between the content creator and their audience.
This coupled with the rise in news outlets available to the public, generating fierce competition for audiences, has forced news agencies to offer increased …show more content…

To be interactive an organisation’s content needs to allow engagement and be downloadable, shareable, bloggable, emailable and linkable. Interactivity is achieved by using a variety of multimedia tools including:
• Comments- By far the most popular and widely used form of interactivity is allowing users to comment in real time without delay or moderation on a news story. This enables online news to become a discussion creating a many to many form of communication rather than the one to many style of print newspapers.
• Linking- The newest for of attribution, linking redirects readers to cited or similar stories for related or background reading. Linking is used for practicality of navigation and to give more information to the user. In their efforts to retain readers most news organisations only use links to other pieces on their website or in their …show more content…

However interactivity does pose a number of difficulties for Journalists and news organisations, the majority of which emanate from allowing users to post anonymous unmoderated comments and how readers can become pigeon holed on a website thus limiting access to alternative points of view or important information and narrowing their interests.
Anonymous comments are seen by most organisations as a necessary evil, they don’t like them but in order to attract readers and promote interactivity they feel that they must offer anonymous comments.
According to Nielsen (2012) “Anonymity allows users to feel less inhibited when they comment… a sense of equalized participation and status because their identities were concealed, protecting them from social judgments based gender, age, race, class,

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