There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on. Social media affects our lives positively because it makes the world seem smaller, plays an important role in advertising and also contributes to information sharing. In the past, people cannot communicate with each other, if they are in different places and they hardly know about other cultures. It wasn 't until networking and social media took place, for example, Facebook, Twitter, Instagram, Snapchat and others, along with the utilization of smart phones, that we are consistently associated with everybody and depending on. Nowadays, Smart phones that are connected to the Internet all the time are one of the most popularly and amazing inventions in the world.
Heidi Cohen (marketer for Citibank and The Economists) explains that it is quite difficult to define social media marketing since the social media environment continues its expansion and change. Social media marketing has numerous benefits such as: brand credibility, increase in sales, increased exposure, strong online presence which enhances the company’s reliability, reduced market costs, rapid access to consumer feedback and a strong business-client relationship. At the beginning, online social platforms targeted a young audience (teenagers and young people in their early and mid-twenties), but now they are attracting other demographic groups as well. As a consequence, the online environment is filled with career-based social networks,
But today, social media has made the world more connected by breaking down all the barriers. Everything you do is just a click away. For many, it is the ‘next big thing’; but to others, it is simply a ‘buzzword’ that makes unwanted vibes. So, what do YOU think about social media? Is it a practical advantage or just a complicated learning curve?
Social media has growing into a multi-faceted platform and there for getting no more entrenched into day to day lives (the national). The growing reliance on social media for expressing views, finding jobs and accessing public information has resulted in a phenomenal growth of social media platforms in the region (the national). Social media has opened up for the younger generation, they are opened to different point of view not locally but internationally. It has helped increase communication and information travel internationally and across borders, which help people communicate with each other from all over the world and get information around the world faster. It has allowed thousands of people, if not millions to have a voice and spread the information that the user feel is relevant and important.
The Internet has the power to give everyone information more than Television, Newspapers, or Radios, due to its accessibility. According to the Report from International Telecommunication Union (2015), there has been an increase of Internet users between 2000 and 2015 from 6.5% to 43% of the global population can access the Internet. It’s easy accessibility leads to more people using it, since as human as they are they tend to use things that aid them to be more productive and get more things done in less time. This led people to be dependent on the advancements in technology that is being introduced, they rely to it to make things easier and have things that they need in their fingertips. On the other hand, the Philippines do have benefits and disadvantages with the expanding technological realm.
WISHA SOHAIL SID: 58224 THE IMPACT OF SOCIAL NETWORKING SITES ON THE BEHAVIOR OF TEENAGERS IN KARACHI CHAPTER # 1: INTRODUCTION: The teenagers of any city or country are considered as a key to the success and development of the country in the future as they are young blooded. Today’s generation is very much technologically updated. They are engaged and involved in many online activities such as social networking sites which provide them information which could be both positive and negative. It is up to an individual whether he/she is trying to get benefited out of these sites or they want to engage themselves in an unhealthy activity. SOCIAL NETWORKING SITES: As we are advancing in technologies the problem of communication gap seems to be
e-marketing is the marketing of goods and services over the internet. There are two human parts of e-marketing. First is online consumer behavior and second is various activities of online businessmen to impact consumer behavior to buy products and services. Electronic marketing environment is important for consumers online shopping. Young customers uses internet for information, surfing and purchasing.
It plays extremely important role in E-commerce as well. The most important via online ads is to reach large number of people at a one time and able to make updated about products and services to the online consumers. The online ads are easily updated and it contain lots of feature which can easily grasp the attention of online people like it contain text, a good content, audio, music or animation etc. The most important feature of using internet for marketing are defined targeting, interactivity, rich media, cost reduction, efficiency and customer acquisition. In addition, the internet is the fastest mode to reach out and communicate with the large number of people in the technological
One of the major problems of E-commerce web sites is that they fail in supporting the customers in this process. By understanding the customer’s needs and concerns the marketer can provide better products and services. Internet and Youth: In today’s changing scenario internet has become a key factor used by young generations in their lives. Not only Social Networks, educational websites but online shopping portals have also become a tool for young students as a solution for all their intense and purpose. All the corporate and business houses have encountered this pattern and hence started using social media as a marketing tool to target this
This makes it an important part of product development or product extension. Data collection methods such as focus groups, interviews, and questionnaires were previously the main source of consumer insight by businesses. The internet has supplemented these data collection methods as they can now be used online and for international businesses, this information can be collected worldwide. 1.9 Marketing Effectiveness. Wells et al.