In other words, radio must compete with TV, interactive media, social media and print media. As a result, this new communication technology triggered dilemma in the radio broadcasting world (Anderson, 2012; Cordeiro, 2012). In this article, new communication technology for radio is referred as the digital radio broadcasting. Digital radio broadcasting is a process of transferring audio into a small unit (digital unit) and allows to process the audio as electronic (Intan Soliha, 2011). Digital unit is identified as
Most people believe that we are currently in the golden of communication. I would argue however, communication was far more effective in the pre-digital age. The ability for people to be able to effectively communicate with each other has been a critical component in the growth and advancement of human civilization. Communication allows people to convey ideas, thoughts, news, etc. For communication to be effective, it is critical that the thoughts and ideas are accurately conveyed.
With the evolution of technology in some decades, mass media have been becoming extremely powerful in shaping people’s ideas since humans’ way of thinking is depend on their previous experiences and the recent information they gain, and the media is supporting in gaining these additional knowledge. As mass media such as newspapers, magazines, radio, television and the Internet, are designed to deliver not only information, and latest news about political affairs, science and technology improvement and climate changes around the world, but also all kinds of entertainment like games, videos and music created by performers, artists and musicians for the humanity to be amused and to release stress from their pressure of work, studies and etc., to the large audience all around the world, it is likely for the society to make use of it to be in the mainstream, the universal thought of prevailing things. It is very imperative to think over whether the media is prominent in people’s everyday life and activities because it affects the important aspects of people’s lives, thoughts and attitudes that are the most crucial parts of the civilization in great measure. This essay describes about how the mass media shape people’s ideas of firstly cultures and traditions, then education and lastly fashion for all age and gender, and the benefits and disadvantages of these. Initially, it can be observed that the media impacts the cultures of every country.
Since the beginnings of humanity, people use the codes of language to communicate and share their lives’ experiences with the next generations. With the advance of technology and the fast network systems to spread this code, the world’s population has gone beyond the borders of its country, increasing the number of new global citizens. Being a global citizen means being conscientious about facts either national or international, external conflicts, technological developments and all kinds of cultural manifestations around the globe. Moreover, this class of citizens share the same practice multilingualism even more, which plays a fundamental role in maintaining the knowledge and spread it to every single person on the Earth. All at once, how does multilingualism promote this global citizenship and the cultural understandings around our planet?
Mass media means that automation is expected to influence mass media crowd. Transmission is typically used to manage the vast plurality of the general public. The global platform for mass media are newspapers, radio, magazines and the Internet. Occasionally locals genuinely wants mass media to produce messages conceiving political issues, social issues, entertainment and news related on pop culture, we live in a culture that depends on information and electronic media to keep moving in the right direction and do out daily activities like work , entertainment, health care, education, travelling or something else we have to do. Mass media has changed dramatically in the industry of mass media over the 50 years.
This particular research concentrates on a subculture, in this manner a great deal of its discoveries will be sourced on the web; through eBooks, magazine adverts, commercial adverts, anything viral. Throughout the researched material there were a couple of particularly interesting people found expressing their thoughts on the matter. In the 1970s J.Berger proposed that advertising on the publicity border depended on specific mythologies so as to entice the viewer. He said ‘we changed ourselves and our lives by buying something more’. These statements imply not only this psychological effect
.1 Birth and definition This work was done from the perception that, increasingly, the interview has been used in several studies on the radio, but not always with the quality and rigor of satisfactory criteria for the enrichment of a good interview. To understand the interview technique and its use in radio, it is necessary to understand its origin. The word Interview, first appeared in Franch as Entrevue “Act of seeing each other, brief visit,” the Latin inter, "between" + vedere, "see." Journalism historians are divided about the birth of the interview. But according to Christopher Silvester, the interview came from Britain and the United States in the late nineteenth century.
Importance of the Radio In The Society • The radio is an essential information and Ccommunication tool, it has not only been important and beneficial to people in the beginning even up to now it still holds an essential position in communication. Its significance have continued expanding further even in the recent years when there have been great improvements and enhancements in the field of communication. The use of radio in communicating is not only reliable but cost-effective as well and these are just some of the reasons why it remained to be very popular today and why so many organizations have used them until today. Its importance has been recognized and organizations from every sect including education, politics, Christian and news were able to communicate effectively and accurately using this communication system. One of the most popular radio communication systems
Media tend to interact with one another, when new medium are introduced it can change the way in which the other older media are used. Mcluhan states “no medium has its meaning or existence alone, but only in constant interplay with other media”(McLuhan, 1997) and “media as extensions of our senses institute new ratios, not only among our private senses, but among themselves, when they interact among themselves. Radio changed the form of the news story as much as it altered the film image” (Bobbitt, 2011). McLuhan also states that television changed the way we use radio, which Mcluhan notes when he writes: “One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system” (Bobbitt, 2011). With that we can say that a medium’s impact on society is not linear and static, but multi-dimensional and dynamic as that medium interacts with other media and as the society changes how it uses the medium.
Due to this, many newspapers had been revising and improving their content in order to target a specific and younger audience for their news. News organizations previously assumed that the general public will now want their news to be delivered in shorter stories and pay attention to what is trending on social media (Saperstein 2014). But in reality, there is still a demand for well-written and in depth reports. What changed is that news organizations should innovate in order to remain relevant today. Saperstein (2014) added that the emerging content-heavy digital age has been pulling publishers away from the traditional marketing strategies towards instead using and directing their own channel to highly targeted communities.