Media is still vital because it can be used to socialize and on the other hand to make decisions and formulates opinions: it builds up the notoriety of vices. With the Internet being readily available to the younger generation, they end up learning certain material, which are not suitable for their age. They get disclosed to impropriety and improper acts. They become wrapped up in a divergent world - one of fantasy. It allows them to grow up with misguided preconceptions and
According to Vir Bala Aggarwal, V. S. Gupt (2002), communication is unable to function without mass media of communication. Even in rural area, newspaper and radio play a very big part in transmitting the news to locals and contribute a lot in the growth of media and mass communication as stated in Media, Technology, and Society book written by I. Arul Aram (2008). People in rural area rely a lot to newspaper and radio in their effort to stay in touch with the current news happen around them and they tend to put big interest on the news they receive. In fifteenth century, a German inventor named Johannes Gutenberg developed a method of movable type of printing press and used it to create one of the Western world's first major printed books. It has become a breakpoint which leads to tons of wonderful and magnificent technologies nowadays as what we call as, mass media.
The media certainly has a positive influence of the effects of disasters. Media is communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Through these channels, information is easily brought to the audience, allowing messages to reach the public in almost no time and inform them on what is occurring around the world. Social media is one of the best outlets to reach the minds of young people to make a real difference. Billions of people worldwide use social media networks.
The media has widely become a crucial part of our daily lives as it acts as a powerful source of information to the public. It not only serves to entertain and educate the community, but also represents them as a watchperson in conveying government related issues. With this, the media has helped shape our ways of living, beliefs as well as our cultures, in developing our own sense of identity. The system of transmitting messages and information to the world is known as representation. It constructs mainly in the form of media of the aspects of reality, despite several controversies regarding what the formulation of reality is to the world.
In the past our mankind might sent a message by horseback but now we already had internet. Actually radio and television play an important part of our life to engage with long- distance communication and deliver news as the mass media. In the mid-20 Century was the high period peak of using these media. The capacities of radio and television that can reach large numbers of people in the world is the reason of its popularity. The development before television is radio.
Media technology has made communication easier throughout history. Now a days, children are expected to have a general understanding of the various technologies available to us. The internet is arguably one of the most effective tools in media for communication tools such as e-mail, Skype, Facebook etc., have brought people closer together. However, some may conclude that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. Following are the impacts of media on the types of communication; 1.
Even if advertisers decide to run ads over other media, such as in magazines, or on the radio, television ads may be the most powerful in reaching and influencing consumeperceptions (Jin & Lutz, 2013). As we all know that the media of today which includes advertisements is a powerful way of influencing the perceptions of people which can then be used for positive or negative changes in the society. Media has played a huge role in building up various stereotypes in our society. As defined by Wikipedia, a stereotype is defined as a commonly held public belief about specific social groups, or types of
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
In many schools, teachers ask the students to hand in their smartphones in order to let the student focus on class. As you see, there are some negative effects of media technology, which changed people’s lives a lot, so people are making new rules in order to let the avoid the negative effects. “Many companies have blocked social networks on their office Internet as addicted employees can distract themselves on such sites, instead of focusing on work” (“What Impact Has Social Media Truly Had On Society”). Because the media technology appeal people a lot, so most of people cannot help to overuse the media technology, which caused a lot of delaying. “In fact, studies show that British companies have lost billions of dollars per year in productivity because of social media addiction among employees” (“What Impact Has Social Media Truly Had On Society”).
As what was mentioned on the three paragraphs above, researches have shown that television changes people’s behavior and how it able to propagandized the society through advertisements. Just like the television, the social media poses negative threats to the society such as cyber-bulling and how it shapes ones idea to have suicidal thoughts and making them believe that suicide is the only way to resolve problems. The radio also plays an important role in shaping the people’s idea. As radios don’t have visual contents, it all depends on how attentive the people are towards the radio as the lack of attentiveness may lead to the wrong information and audience may have different views or ideas about certain things. The researches given in this essay are evidence to show that mass media plays an important role in people’s life and how it able shapes the people’s idea.